Digital Marketing Specialist
Samgyupsalamat Manila Full-time
We are seeking a creative and data-driven Digital Marketing Specialist to join our team. This role is responsible for developing, implementing, and managing digital marketing campaigns across various online channels to enhance brand awareness, drive engagement, and generate leads.
The ideal candidate will have a passion for digital trends and a proven ability to execute effective online marketing strategies.
Key Responsibilities:
- Develop and execute digital marketing campaigns across platforms including Facebook Ads and TikTok.
- Manage social media profiles, creating engaging content (text, image, video) to build brand presence and community.
- Monitor and analyze campaign performance using analytics tools, providing regular reports on key metrics (e.g., engagement, reach, conversions).
- Conduct market research and competitor analysis to identify opportunities and stay ahead of digital trends.
- Assist in the creation of marketing materials, including website content, email newsletters, and ad copy.
- Stay up-to-date with the latest digital marketing technologies and best practices.
- Collaborate with the marketing team to align digital strategies with overall business goals.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in digital marketing or a related role.
- Proven experience managing paid advertising campaigns on platforms like Facebook Ads and TikTok.
- Familiarity with social media management tools and analytics platforms.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills.
- Advantage: Experience in content creation (graphic design, video editing, copywriting).
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