Digital Media Specialist
Discover your 100% YOU with MicroSourcing!
Position: Digital Media SpecialistLocation: Mall of Asia, Pasay City
Work setup & shift: Hybrid | Night Shift
Why join MicroSourcing?
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
They are highly analytical and results-focused, with a proven track record of creating successful campaigns. At the same time, this person has strong communication skills (written and oral), so they can effectively explain, support, and sell the recommended digital media plans to our clients.
Finally, this individual will be responsible for Display Advertising Network account integration, display campaign implementation and optimization, analyzing and capitalizing data trends and tactics, and is able to provide effective monthly reporting of results.
Essential Responsibilities:
- Collaborate with account management and media buying team on clients' media strategy
- Create, present, and execute digital media marketing strategies, including setting up UTM tracking
- Review analytic data to identify opportunities and tactics
- Define proper targeting segmentation and strategy for campaigns
- Provide recommendations on budget allocation
- Assess potential traffic sources and new media opportunities
- Oversee and optimizing campaigns
- Monitor campaign performance and making appropriate adjustments
- Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals
- Develop and maintain customized reporting based on each client's marketing goals and KPIs, including any data/creative needed for co-op submission
- Stay up to date on advertising trends in display and video
- Build and maintain strong working relationships with external partners and agency colleagues
Skills & Experience:
- Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus
- Proficient in Microsoft Excel and PowerPoint
- Bachelor’s degree in marketing or related field required
- 1-2 years of experience in traditional/digital marketing required
- Experience with DSPs, SSPs, and DMPs
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/- Terms & conditions apply