Account Manager (ATL & BTL)
Job Description:
An Account Manager works across a number of sectors, including above the line, digital and below the line. Their role within the agency is to oversee projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential.
Daily contact with clients is a key part of the job, so offering new and forward-thinking ideas is essential to the productive communication process. An Account Manager will be expected to pitch to clients, so a very confident and assertive attitude is necessary to promote the agency’s ideas and benefits.
Reporting to the company’s directors, this is a fast-paced environment that is both demanding and fulfilling, involving the coordination of internal and external staff. The agency will also depend on Account Managers to give projects direction and maintain a clear strategy to achieve the very best outcome for the client.
Once an Account Manager has built up a trustworthy reputation and managed to hone the perfect organizational skills and meet their KPIs, they can move forward to become a Senior Account Manager or Account Director.
Responsibilities:
- The day-to-day management of clients’ campaigns
- Pro-active leadership that encourages teams to perform to the best of their ability
- Regular communication and liaison with clients at a senior level
- The organization of client feedback
- Generating accurate reports and status notifications
- Pitching fresh and innovative ideas to clients
- Completing projects to a specific schedule and within an agreed budget
- Using your knowledge and skills to push clients, the team and the agency in the most productive direction
- Hit sales targets and specific performance metrics aligned with business strategies
- Manage account/s and develop positive working relationships with all client touch points
- Resolve problems and handle complaints in a timely manner
- Drive client retentions, renewals, up-sells and client satisfaction
- Develop new business with new and existing clients, identifying areas of improvement to meet targets
- Report on sales result on a weekly, monthly and quarterly basis and suggest improvements
- Identify and approach potential clients
- Stay up to date with market trends and innovations to provide insights to clients and within the team
- Create cost estimates based on rate cards and ensure approved margins are followed
- Work closely with Finance on billing set-up and invoicing
- Work closely with Creatives in building decks and proposals
- Adhere to established processes and workflows
- Provide input on new processes and workflows as needed
- Focus on ensuring we maintain client service levels, operational excellence and strategic insight
- Keeping oneself stimulated in order to achieve maximum productivity