Senior Digital Marketing Specialist

Be Part of Our Growth Journey! Smarter, Stronger, and More Fun Than Ever

We’re entering our next stage of growth—strengthening our operations, expanding our client base, and building a workplace culture that values balance, ownership, and continuous improvement.

As part of our continued partnership with one of our key clients, we’re hiring a detail-oriented and proactive Senior Digital Marketing Specialist to join our team.

What You’ll Be Doing

As a Senior Digital Specialist, you will play a critical role in driving digital performance, enhancing customer experience, and optimizing marketing platforms across global customer journeys. You’ll balance hands-on execution with platform ownership, ensuring high-quality delivery and measurable impact.

• Own digital performance across platforms, focusing on conversion, engagement, and pipeline contribution
• Analyze performance data to generate insights and priorities optimization opportunities
• Lead A/B testing across campaigns and digital journeys
• Develop and evolve personalization strategies across key audience segments
• Manage preference centers and re-engagement strategies to improve retention
• Optimize on-site search (Algolia), including merchandising rules and search performance

• Own and champion key platforms including Marketo, Knak, Magento, and Algolia
• Act as the global lead for marketing automation (Marketo), ensuring best practices and consistency
• Maintain governance standards across campaign setup, data integrity, and UX
• Provide frameworks and guidance to regional teams for high-quality execution

• Lead initiatives to improve end-to-end digital customer experience
• Oversee development and optimization of landing pages, portals, and digital touchpoints
• Improve website structure, navigation, and usability
• Manage UX and digital development projects, ensuring timely and effective delivery

• Oversee global campaign execution within Marketo
• Implement segmentation, dynamic content, nurture programs, and lead scoring
• Ensure digital readiness for campaigns and product launches
• Support regional teams in executing campaigns within established frameworks

• Collaborate with global and regional teams to align digital and campaign strategies
• Upskill and support teams to enhance digital capability
• Provide guidance and problem-solving support across platforms and initiatives

• Establish and refine digital processes, testing frameworks, and optimization workflows
• Identify opportunities to improve efficiency, scalability, and quality
• Stay current with emerging tools, trends, and technologies

• Ensure all digital activities align with brand standards, data privacy, and regulations
• Maintain strong data integrity and ethical marketing practices

• Strong experience in digital marketing, marketing automation, and website optimization
• Advanced knowledge of Marketo, CRM integrations, and lifecycle marketing
• Experience with platforms such as Magento, Algolia, and digital UX optimization
• Proven ability to use data and analytics to drive performance improvements
• Hands-on experience with A/B testing, segmentation, and personalization strategies
• Strong project management and stakeholder engagement skills
• High attention to detail with a focus on quality and consistency
• Proactive mindset with a continuous improvement approach
• Strong communication and collaboration skills
• Willingness to work with global teams across different time zones

• Competitive salary and benefits
• A company that’s growing again with stability, vision, and momentum
• Fun, supportive, and collaborative culture
• Great clients you’ll actually enjoy working with
• Clear focus on work–life balance
• Real career growth opportunities as the company expands
• Get covered from Day 1 with HMO benefits for you and 2 dependents