Digital Marketing Manager

The Digital Marketing Manager plans and manages digital campaigns, using creativity and data analysis to boost brand awareness, generate leads, and increase traffic. They oversee the team and projects supporting digital marketing efforts, while mentoring and guiding team members to achieve goals.

JOB DESCRIPTION:

• Manage and lead the digital marketing team to achieve successful results.
• Improves and approves advertising campaigns to strengthen digital marketing initiatives not limited to monthly social media postings, vlogs, influencer campaigns et al.
• Identify new online and digital marketing channels that will keep the company updated with the digital marketing trends.
• Support sales and continuous leads the digital marketing in intentional lead generation initiatives.
• Build and sustain brand awareness and recall to both current and prospect customers.
• Conceptualize and communicate marketing plans and promotions with regional marketing managers
• Approve Content calendar and planning for implementation.
• Evaluate digital market strategies and suggest improvements when necessary.
• Research demand for the organization’s product and services by understanding the different industries / sects to where are products and services are needed.

• Represents digital marketing team in quarterly management review.
• Evaluates and checks competitor’s digital marketing strategies and create a counterplan of action.
• Understand, analyze and manage analytics of all sites and social media handles owned and operated by the company.
• Work with a third party developer to develop, improve or revamp company / brand websites and manage its regular updates to ensure that the website stays engaging, on trend and secure.
• Represent the company in outside marketing events initiated by partners and organizations the company is affiliated with.
• Create and submit regular reports as required.
• Takes care of the overall welfare and professional development of all digital marketing team members.
• Perform all other related tasks as assigned by the immediate superior.

• Bachelor’s Degree in Business, Marketing, Advertising, Sales or a similar field
• Efficient in marketing skills
• Driven to work and manage a team
• Detail-oriented
• High creativity and innovation.
• Analytical and a good problem solver.
• Advanced computer skills and use of marketing tool.
• Proficiency with digital programs and design
• Great communication skills-both written and oral