S&C GN Song Conversion Rate Optimizer (CRO)
S&C GN Song Conversion Rate Optimizer (CRO)
Join our team of Digital Marketeers who will work on Conversion Rate Optimization strategy and transformation practices to accelerate business change.
Practice: Global Network Song Marketing - Marketing Transformation I Areas of Work: Digital Marketing | Level: Manager | Years of Exp: Minimum 10 - 12 years with 80% relevant experience
Explore an Exciting Career at Accenture
Welcome to a host of exciting global opportunities in Accenture S&C GN Song.
The S&C GN Song consulting team is aligned to the Strategy & Consulting Global Network division of Accenture and works with clients across its commerce, marketing, sales and services department. As part the team, you will provide transformation services across key offerings like Marketing Transformation, Digital Transformation, Conversion rate optimization and strategy, ROAS.These services help our clients become living businesses by optimizing their marketing strategies and thereby optimizing their cost to serve, thus improving revenue per customer.
We are seeking a results-driven Conversion Rate Optimizer (CRO) to join our growth and digital experience team. In this role, you will be responsible for improving the user journey across digital assets, increasing conversion rates, and maximizing the ROI of digital channels.
As a CRO, you will lead the strategy and execution of data-backed experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and funnels. You will work cross-functionally with performance marketing, UX/UI design, product, and development teams to drive better business outcomes through improved digital experience
You will work closely with our clients as Consulting Professionals who design, build and implement strategies that can help enhance business performance.
As part of these, you will drive, lead the workstream or the consulting team in the following:
Conversion Strategy & Execution- Develop and own a holistic CRO strategy aligned with digital growth KPIs.
- Identify conversion roadblocks across the funnel using qualitative and quantitative insights.
- Design and execute A/B, multivariate, and split tests across web, mobile, and landing pages.
- Prioritize hypotheses using frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests.
- Use analytics tools (Google Analytics, Mixpanel, Adobe Analytics) and behavior analytics (Hotjar, Crazy Egg, Microsoft Clarity) to understand user flows and friction points.
- Analyze data from session replays, heatmaps, click maps, and scroll maps to identify UX issues.
- Conduct funnel analysis, cohort analysis, and form analytics to improve journey efficiency.
- Plan and implement A/B and multivariate tests using tools like Google Optimize, Optimizely, VWO, or similar.
- Partner with design and development teams to build and launch experiments across platforms.
- Monitor test performance, statistical significance, and draw actionable insights.
- Build dashboards and reports to track conversion metrics (bounce rate, time on site, form completion, lead quality, cart abandonment, etc.).
- Translate data insights into UX recommendations and optimization ideas.
- Present results and strategic recommendations to senior leadership and stakeholders.
- Work closely with SEO, paid media, design, content, product, and engineering teams to align goals and integrate CRO activities.
- Stakeholders management and referencing on testing best practices, success metrics, and behavioral science.