Señior Brand & Marketing Manager
About Maison Ladurée Philippines
Maison Ladurée is a world-renowned French luxury pâtisserie and café, celebrated for its iconic macarons, elegant dining experiences, and timeless Parisian heritage. We are seeking a highly driven and creative Senior Brand & Marketing Manager to lead the development and execution of strategic marketing initiatives that strengthen our brand presence, elevate guest engagement, and drive business growth across all channels.
Position Overview
The Senior Brand & Marketing Manager will be responsible for overseeing the brand strategy, marketing campaigns, digital presence, public relations, partnerships, and customer engagement initiatives of Maison Ladurée Philippines. This role requires a strong understanding of luxury branding, hospitality marketing, consumer behavior, and integrated marketing communications.
The ideal candidate is a strategic thinker with a passion for luxury lifestyle brands, exceptional leadership capabilities, and a proven track record in building premium customer experiences.
Key Responsibilities
Brand Strategy & Management- Develop and execute comprehensive brand strategies aligned with Maison Ladurée's global identity and local business objectives.
- Ensure consistent brand positioning and messaging across all customer touchpoints.
- Protect and enhance the luxury image and reputation of Maison Ladurée Philippines.
- Lead the planning and execution of seasonal campaigns, product launches, and special promotions.
- Create and implement integrated marketing campaigns across digital, social media, PR, influencer marketing, CRM, and in-store channels.
- Manage content strategy and oversee the creation of high-quality marketing materials.
- Drive customer acquisition, retention, and loyalty initiatives.
- Monitor market trends, consumer insights, and competitor activities to identify growth opportunities.
- Oversee social media strategy, content planning, community management, and paid advertising campaigns.
- Optimize digital marketing performance through analytics, reporting, and data-driven decision-making.
- Collaborate with external agencies and partners to maximize online visibility and engagement.
- Support e-commerce growth initiatives and customer journey optimization.
- Build and maintain strong relationships with media, influencers, luxury lifestyle partners, and key stakeholders.
- Lead PR activities, brand collaborations, sponsorships, and special events.
- Identify strategic partnerships that enhance brand awareness and customer reach.
- Lead, mentor, and develop the marketing team.
- Manage marketing budgets and ensure efficient allocation of resources.
- Establish KPIs and monitor campaign effectiveness and ROI.
- Present performance reports and strategic recommendations to senior leadership.
- Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or related field.
- Minimum of 7–10 years of progressive marketing experience, with at least 3 years in a senior leadership role.
- Experience in luxury retail, hospitality, premium food & beverage, lifestyle, or consumer brands is highly preferred.
- Strong expertise in brand management, digital marketing, PR, social media, and customer engagement.
- Proven experience managing marketing budgets and agency relationships.
- Excellent communication, presentation, and stakeholder management skills.
- Strong analytical and project management abilities.
- Passion for luxury brands, hospitality, and creating exceptional customer experiences.
- Opportunity to represent one of the world's most prestigious luxury pâtisserie brands.
- Competitive compensation package.
- Career growth and leadership opportunities.
- Dynamic and collaborative work environment.
- Employee discounts and exclusive brand experiences.
- Comprehensive benefits package upon regularization.
Why Join Us?
At Ladurée, we are committed to bringing the art of French hospitality to the Philippines. Be part of a growing hospitality group —where every guest experience is crafted with elegance, warmth, and excellence.
Apply now and send your CV to car••••@gastronovagroup.com or contact us at 09••••••145