Senior Creative Strategist / Video Ad Concept Lead
HPL Game Design Corporation Quezon City Full-time
Key Responsibilities
Concept Development & Leadership- Lead creation of high-impact video ad concepts and campaign-level ideas
- Define creative frameworks, storytelling approaches, and content angles
- Elevate ideas from functional to distinctive and high-performing concepts
- Partner with marketing leadership to shape campaign direction, messaging, and positioning
- Turn ambiguous or underdeveloped briefs into clear and actionable creative strategies
- Ensure all concepts align with business goals and audience insights
- Guide and mentor junior and mid-level strategists
- Collaborate closely with marketing, production, and creative teams
- Lead brainstorming sessions and creative reviews
- Ensure concepts are translated effectively during production and post-production
- Review outputs to maintain creative integrity and quality standards
- Provide high-level feedback to refine and elevate outputs
- Establish creative standards, frameworks, and ideation processes
- Analyze performance trends and optimize creative strategy at scale
- Drive continuous improvement in concept quality and output effectiveness
- Perform other tasks assigned by the company that are within the scope of the role and aligned with creative and marketing functions
- Provide leadership, mentorship, and structured guidance to junior and mid-level team members
- 5+ years experience in creative strategy, advertising, or content leadership
- Strong portfolio of high-performing campaigns and video ad concepts
- Deep understanding of consumer behavior, storytelling, and digital platforms
- Proven ability to lead and elevate creative teams
- Highly strategic and creative thinker
- Strong leadership and decision-making ability
- Able to operate in ambiguity and define direction
- Campaign-level concepts and creative frameworks
- Creative direction across multiple outputs
- Standards and systems for concept development
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by our fundamental values:
A Snapshot of Your Role
We are seeking a talented and marketing-savvy Junior Creative Designer to join our team. This role demands a unique combination of creativity, technical proficiency, and strategic marketing insight...