Brand Marketing - Specialist
Prince Retail Group Of Companies Cebu City Full-time
Job Summary ;
The Brand Marketing Specialist is responsible for strengthening and managing brand presence across all Prince stores through the execution of consumer-focused marketing initiatives. The role supports house brands and key programs, ensuring brand consistency across all channels, including in-store, digital, and external platforms.
This position plays a key role in developing and implementing brand campaigns, overseeing marketing collaterals, and protecting brand identity to drive engagement and business performance.
Key Responsibilities :
✔ Develop and implement brand marketing strategies and campaigns to increase awareness and growth✔ Plan and execute product launches, promotions, and seasonal campaigns
✔ Strengthen brand identity by ensuring consistent use of visuals, messaging, and tone across all platforms
✔ Coordinate with internal teams and external partners for timely execution of marketing programs
✔ Oversee rollout of in-store and external marketing materials
✔ Monitor campaign execution and evaluate performance for continuous improvement
✔ Ensure compliance with brand standards across stores and marketing channels
✔ Support initiatives related to house brands and financial products/services
✔ Maintain organized records of campaigns, reports, and marketing materials
Qualification :
- With at least 1 year of relevant experience in marketing, brand management, or a related function
- Strong background in campaign planning and execution, with exposure to brand management initiatives
- Excellent communication, coordination, and project management skills
- Creative, detail-oriented, and results-driven
Skills & Competencies :
- Campaign planning and execution
- Budget management and cost efficiency
- Project and timeline management
- Cross-functional coordination
- Merchandising and visual display knowledge
- Strong attention to detail and problem-solving skills
- Knowledge of retail operations is an advantage
- Good communication and stakeholder management skills
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