Marketing assistant

Job Summary:

The position demands creativity, leadership, and strong business understanding to support the overall growth of the wholesale operations.

Duties & Responsibilities:

• Develop and implement comprehensive marketing strategies to expand buyer networks and build brand recognition.
• Conceptualize and lead creative campaigns and promotions that effectively highlight products and attract consistent customer flow.
• Manage the company’s digital marketing presence (Facebook, TikTok, and other platforms), ensuring consistent and engaging content.
• Plan and monitor paid ad campaigns to maximize visibility, lead generation, and buyer conversion.
• Conduct market analysis to identify new business opportunities and customer behavior trends.
• Coordinate with Sales, Operations, and Management to align marketing efforts with actual sales targets and inventory goals.
• Propose and execute seasonal, clearance, and brand-building promotions tailored to key buyer segments.
• Lead the preparation of marketing materials, including digital graphics, videos, posters, and event displays.
• Track campaign performance through data reports and recommend adjustments for continuous improvement.
• Build and maintain relationships with local communities, influencers, and media contacts to strengthen marketing networks.
• Independently manage marketing schedules, budgeting, and timelines with minimal supervision.
• Provide insights and recommendations to Management on long-term marketing direction and brand positioning.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 2–3 years of solid experience in marketing, promotions, or brand management.
• Proven expertise in planning and executing marketing campaigns that drive measurable business growth.
• Strong knowledge of digital marketing, SEO, paid ads, influencer marketing, and content development.
• Background in customer acquisition, loyalty programs, and brand-building campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously, meet deadlines, and work independently.
• Advanced skills in social media strategy, ad management, and performance analytics.
• Established connections in media, trade networks, or related communities is an advantage.
• Highly organized, analytical, and results-driven mindset.
• Professional certification in marketing or digital advertising is a strong plus.
• Willing to travel or visit client locations for marketing implementation and business development activities.

WORKING SCHEDULE: MONDAY - SATURDAY