Digital Marketing Specialist

The Digital Marketing Specialist reports to the Marketing Manager.

JOB RESPONSIBILITIES

• Lead the development, execution, and optimization of data-driven digital marketing strategies to drive qualified leads, customer acquisition, and brand growth.
• Design and implement integrated digital campaigns across multiple channels (e.g., search, social, display, email, and web).
• Identify emerging digital trends, tools, and technologies to enhance competitive positioning and campaign effectiveness.

• Develop and oversee high-quality, audience-centric digital content aligned with brand voice and business objectives.
• Ensure all content is optimized using advanced SEO/SEM best practices, keyword strategies, and performance insights.
• Collaborate with creatives and stakeholders to plan editorial calendars and ensure consistent content delivery across platforms.

• Manage end-to-end campaign execution, including planning, budgeting, targeting, A/B testing, and performance optimization.
• Analyze campaign performance using analytics tools (e.g., Google Analytics, Meta Business Suite, etc.) and translate data into actionable insights.
• Continuously refine strategies to improve ROI, conversion rates, and engagement metrics.

• Oversee social media strategy, including content planning, publishing, and performance tracking across all relevant platforms.
• Build and nurture an engaged online community by actively monitoring conversations, responding to inquiries, and managing brand reputation.
• Leverage social listening tools to identify trends, audience behavior, and engagement opportunities.

• Partner with internal teams (marketing, sales, product, and design) to align digital initiatives with broader business goals.
• Provide strategic input for creative campaigns, product launches, and promotional activities.
• Act as a subject matter expert in digital marketing, advising stakeholders on best practices and innovations.

• Develop comprehensive reports and dashboards to track KPIs, campaign effectiveness, and overall digital performance.
• Present insights, trends, and strategic recommendations to stakeholders and leadership in a clear and actionable manner.
• Utilize data to forecast trends and support strategic decision-making.

• Identify opportunities to enhance marketing processes, tools, and workflows for greater efficiency and effectiveness.
• Stay updated with industry developments and recommend new approaches to improve digital presence and performance.

• Perform other related duties and special projects as assigned, supporting overall marketing and business objectives.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 3 years of experience in digital marketing.
• Knowledge of digital marketing principles and practices.
• Experience with digital marketing tools (e.g., Google, Canva, Analytics, SEMrush, social media platforms).
• Good verbal and written communication skills.
• Ability to present digital marketing information clearly and concisely.