Social Media Manager

Join our Team at ChaYi!

ChaYi, a premium tea brand inspired by Chinese tea culture.

Job Title: Social Media Manager

Overview:

We are seeking a creative and experienced Social Media Manager to join our dynamic team. As a Social Media Manager, you will be responsible for developing and implementing our social media strategy across various platforms. This role requires a blend of creativity, strategic thinking, and technical proficiency to effectively engage our audience and enhance brand awareness.

Responsibilities:

• Develop and execute a comprehensive social media strategy to increase brand visibility and engagement.
• Manage all social media channels, including Facebook, Instagram, and TikTok, ensuring content is engaging and aligns with ChaYi’s brand and values.
• Create, curate, and schedule compelling content that drives audience interaction and supports marketing initiatives.
• Design and execute paid social media ads tailored to our target audience.
• Monitor and analyze social media metrics to optimize performance and identify areas for improvement.
• Stay updated on industry trends, platform updates, and best practices in social media and digital marketing.
• Collaborate with cross-functional teams to develop integrated marketing campaigns and promotions.
• Respond to comments, messages, and inquiries in a timely and professional manner to foster community engagement.
• Generate monthly reports on social media performance and provide actionable insights and recommendations.

Qualifications:

• Proven experience as a Social Media Manager or in a similar role, preferably in a consumer goods or lifestyle brand.
• In-depth knowledge of major social media platforms and their respective best practices.
• Strong understanding of social media advertising, including Facebook Ads Manager and similar tools.
• Proficient in using analytics platforms (e.g., Meta Insights, Google Analytics.)
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative thinker with a passion for storytelling and visual branding.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor’s degree in marketing, Communications, or a related field is preferred.