Trade Marketing Manager

The Trade Marketing Manager is responsible for developing and executing marketing strategies that drive product visibility, increase sales, and strengthen brand presence in retail and distribution channels. This role bridges marketing and sales, ensuring that promotional activities are effective and aligned with business goals.

Key Responsibilities:

• Develop and execute trade marketing plans for different sales channels
• Coordinate with sales teams to design promotional activities for key accounts
• Manage budgets for trade marketing initiatives and ensure cost efficiency
• Conduct market analysis to identify trends, competitor activities, and growth opportunities
• Oversee the creation of point-of-sale materials and merchandising displays
• Build strong relationships with retailers, distributors, and trade partners
• Monitor, evaluate, and report on trade marketing performance metrics

Qualifications:

• 35 years of relevant experience in trade marketing, brand management, sales, or retail marketing
• Experience in FMCG, retail, or distribution industries is highly preferred
• Proven success in planning and executing trade campaigns or promotions
• Willing to travel for schools or Universities, events, or distributor coordination
• Strong understanding of consumer behavior and market dynamics
• Ability to analyze sales data and translate insights into marketing strategies
• Can start immediately