Marketing Transformation Consulting Manager - SFMC
The Strategy & Consulting Global Network Song Practice | Salesforce Marketing Manager
Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem | Level: Manager | Years of Exp: 8+ years
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales, and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care.These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following- Design new campaign strategies and marketing plans across all channels.
- Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
- Developing business case for campaign strategies, technology solutions.
- Derive insights for campaign, work on Campaign attribution and optimization strategy
- Define campaign KPIs and track them throughout the campaign lifecycle
- Identifying marketing process improvement opportunities and re-define the processes.
- Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
- Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
#LI-PH