Campaign Management Lead - Quezon City

Elite Opportunity: Campaign Management Lead

Are you a data-driven leader with a flair for strategy and a passion for delivering exceptional results for high-profile clients? We’re looking for a Campaign Management Lead to elevate our digital marketing and conversion strategies to unprecedented heights.

You’ll be the lead media buyer, manage premium campaigns across multiple platforms, and act as the linchpin for strategic optimisation and client satisfaction across the project management team and creative teams. If you excel at turning traffic into revenue and leading high-performing accounts, this is your moment.

Role Snapshot: What Success Looks Like

Daily Deliverables:

• Monitor and optimise live campaigns to ensure performance targets are met.
• Review campaign performance metrics such as CTR, CPC, CPA, and ROAS across platforms (Meta, Google, Social).
• Conduct A/B and multivariate tests on creatives, landing pages, and user flows to identify performance opportunities.
• Ensure project managers communicate with clients effectively to provide updates on campaign progress, testing outcomes, and next steps.
• Collaborate with the creative and project management teams to achieve CRO objectives in line with client goals.

Weekly Deliverables:

• Analyse campaign data to identify trends, challenges, and opportunities, and work cross-functionally with other departments to implement strategies for growth and the best results.
• Collaborate with creative teams to develop and approve new ad creatives.
• Conduct UX and conversion analysis of landing pages, sales pages, funnels and ad accounts to identify areas for optimisation.
• Update the project managers with detailed weekly performance reports and actionable insights to send to clients.
• Send a weekly report to the CEO reporting on key insights / wins on client accounts for the week and highly on track, off track and at risk campaigns.

Monthly Deliverables:

• Deliver strategic campaign audits to refine and align strategies with client goals.
• Lead brainstorming sessions for testing new ad formats, targeting strategies, and CRO improvements.
• Ensure team KPIs are being met, providing coaching or training where necessary.
• Implement new CRO initiatives, including improving funnel steps, site speed, and conversion triggers.
• Prepare comprehensive reporting for monthly performance reviews to clients (likely led by the project managers).
• Run monthly performance review meetings with the team to develop a world-class team of media buyers.

Annual Deliverables:

• Develop and execute annual performance growth strategies for key accounts, in line with client retention goals.
• Conduct market research to tie in client goals and growth strategies with the latest market innovations and emerging trends.
• Evaluate and refine team workflows, ensuring scalability and efficiency.
• Identify and secure new tools or platforms to enhance campaign performance and CRO results.
• Achieve annual client retention targets and exceed business growth objectives.
• Allocate and resources and organise additional trainings for team members to increase productivity and performance.

Key Responsibilities

• Strategise, execute, and optimise campaigns across major ad platforms (Meta, Google, Social, YouTube).
• Ensure all campaigns hit agreed performance metrics, including ROAS, CPA, and overall profitability.
• Troubleshoot underperforming campaigns and implement innovative solutions to course-correct.
• Collaborate with project managers, the creative team and marketing strategists, to track and report campaign success with precision.

• Conduct deep-dive analysis of landing pages and customer journeys to identify bottlenecks.
• Lead split tests for headlines, CTAs, forms, and layouts to maximise conversion rates.
• Implement CRO best practices, including mobile-first design, UX enhancements, and trust-building elements.
• Partner with developers to deploy and monitor technical CRO fixes such as site speed improvements or coding updates.
• Track and measure the impact of all CRO initiatives on bottom-line revenue.

• Work with the CEO to hire, train, and manage a team of media buyers and CRO specialists.
• Design and implement onboarding and upskilling programs to maintain team excellence.
• Establish and monitor team KPIs, ensuring consistent high performance.
• Foster a culture of innovation, collaboration, and results-driven execution.

• Act as the strategic consultant for high-end clients, aligning marketing efforts with their business goals.
• Provide data-backed recommendations that inspire confidence and secure client buy-in.
• Proactively communicate campaign updates, new testing ideas, and long-term growth strategies.

• Experience: 5+ years in campaign management and CRO, with a history of delivering exceptional results.
• Expertise: Mastery of ad platforms (Meta, Google, Social) and CRO tools.
• Analytical Skills: Proficient in using analytics tools to extract actionable insights (Google Analytics, Agency Analytics, ClickMagic etc etc).
• Leadership: A proven track record of managing and growing high-performing teams.
• Communication: Exceptional client-facing skills, with the ability to simplify complex data and articulate strategies clearly.

• Work with great clients, where every project is a high-stakes challenge.
• Be part of a company that values innovation, growth, and excellence.
• Enjoy competitive pay, the opportunity to build a team around you and development opportunities in a dynamic environment.