Hotel Sales & Marketing - OTA Specialist

Job Summary:

This role requires a strong understanding of e-commerce, rate strategies, digital campaigns, and partnership development.

Key Responsibilities:

OTA Management:

• Manage and optimize the hotel’s presence on all OTA platforms (Booking.com, Expedia, Agoda, etc.)
• Ensure rate parity, competitive pricing, and content accuracy across all channels.
• Analyze OTA performance and identify opportunities for growth and increased visibility.
• Build and maintain relationships with OTA market managers and partners.
• Monitor and respond to OTA reviews in coordination with the guest relations team.

Sales & Revenue Generation:

• Develop and execute strategies to increase bookings and revenue via OTA and direct booking channels.
• Work closely with the Revenue Manager to implement promotional plans and packages.
• Identify and approach new potential partners or distribution channels to increase exposure.

Marketing & Advertising:

• Plan and execute digital advertising campaigns (Google Ads, Meta Ads, OTA promotions, etc.)
• Coordinate OTA marketing campaigns and sponsored listings to increase hotel visibility.
• Work with the marketing team to maintain consistent brand messaging across online platforms.
• Monitor campaign performance, prepare reports, and recommend optimizations.

Reporting & Analysis:

• Generate performance reports on OTA sales, advertising ROI, and campaign effectiveness.
• Use tools such as Google Analytics, OTA dashboards, and PMS data to track KPIs.
• Recommend adjustments to strategies based on performance and market trends.

Requirements:

• Bachelor’s degree in Hospitality, Marketing, Business, or related field.
• Minimum of [2-5] years of experience in hotel sales, OTA management, or digital marketing.
• Strong knowledge of OTAs, booking platforms, and hospitality e-commerce.
• Experience in online advertising platforms (Google Ads, Meta/Facebook Ads, etc.)
• Proficient in Excel, PowerPoint, and data analysis tools.
• Excellent communication, negotiation, and relationship management skills.
• Knowledge of channel managers, PMS, CRS, and revenue management systems is a plus.