Marketing Director

Job Summary:

The ideal candidate will be adept at understanding consumer behavior in the photo studio space and translating insights into impactful marketing campaigns.

Key Responsibilities:

• Strategic Marketing Leadership:
• Develop and execute comprehensive annual and long-term marketing strategies aligned with the company's business objectives, sales targets, and brand vision.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities and adapt strategies.
• Define and manage the overall marketing budget, ensuring optimal ROI for all campaigns.
• Brand Management & Development:
• Oversee the continuous development, consistency, and integrity of the Great Image brand across all touchpoints.
• Develop compelling brand narratives that resonate with target audiences and differentiate the company in the market.
• Ensure all marketing materials and communications adhere to brand guidelines.
• Digital Marketing & E-commerce:
• Lead and optimize digital marketing efforts including SEO, SEM, social media marketing (organic & paid), email marketing, and content marketing.
• Drive online traffic, conversions, and customer acquisition through digital channels.
• Oversee website content and functionality, ensuring a seamless user experience, especially for online booking or product sales.
• Manage online reputation and customer reviews.
• Campaign Management & Execution:
• Plan, execute, and monitor integrated marketing campaigns across various channels (online, in-store promotions, local events, partnerships).
• Collaborate closely with the sales and operations teams to ensure marketing initiatives support sales goals and drive foot traffic/bookings to branches.
• Develop compelling promotional materials, advertisements, and communication messages.
• Content Creation & Storytelling:
• Oversee the creation of high-quality, engaging content (e.g., blog posts, social media visuals, video, promotional materials, photography/studio portfolios) that educates, entertains, and converts.
• For Photo Studios: Lead the strategy for showcasing portfolio work, client testimonials, and behind-the-scenes content to attract new clients.
• Team Leadership & Development:
• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of creativity, collaboration, and continuous improvement within the marketing department.
• Reporting & Analytics:
• Establish key performance indicators (KPIs) for all marketing activities.
• Monitor, analyze, and report on campaign performance, market trends, and consumer behavior to inform future strategies.
• Provide data-driven recommendations for optimization and growth.
• Stakeholder Collaboration:
• Work closely with internal stakeholders (Sales, Operations, Product Development) to ensure marketing initiatives align with overall business objectives.
• Manage relationships with external agencies, vendors, and partners.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• 8 -10 years of progressive marketing experience, with at least 3-5 years in a senior leadership/director role, preferably within the retail or photo studio industry.
• Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth.
• Strong expertise in both traditional (ATL/BTL) and digital marketing channels (SEO, SEM, SMM, email marketing).
• Experience with e-commerce platforms and online booking systems (if applicable).
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Exceptional leadership, communication, and interpersonal skills.
• Creative mindset with a keen eye for aesthetics and brand storytelling, especially relevant for a photo studio.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Strong understanding of the Philippine consumer market and cultural nuances.