E-commerce & Brand Marketing Specialist

Salary: Starting at Php 25,000-27,000

Overview:

We are seeking a versatile and proactive E-commerce & Brand Marketing Specialist to manage our Shopify store, oversee digital marketing efforts, handle social media accounts, and support brand activation and PR events. The ideal candidate will possess a blend of e-commerce management, digital marketing, branding, and event support skills to drive sales, enhance brand visibility, and engage our audience effectively.

Key Responsibilities:

• Manage and maintain the Shopify online store, including product listings, theme customization, and troubleshooting.
• Optimize website performance, user experience, and conversion rates.
• Develop, plan, and implement digital marketing campaigns across social media, email, PPC, and content marketing.
• Manage and grow social media accounts, creating engaging content aligned with brand voice.
• Coordinate with cross-functional teams to support brand activations, promotional campaigns, and PR events.
• Assist in planning and executing brand activation events and publicity initiatives.
• Monitor and analyze store and campaign performance, providing regular reports and insights.
• Conduct market research to inform marketing strategies and identify new opportunities.
• Manage store setup elements such as payment gateways, shipping, and taxes.
• Oversee marketing budgets, ensuring maximum ROI/ ROAS
• Stay updated with Shopify platform advancements, e-commerce trends, and digital marketing innovations.
• Support PR initiatives by liaising with media, preparing press materials, and coordinating logistics for events.

Qualifications:

• Proven experience managing Shopify stores and digital marketing campaigns.
• Strong social media management skills across platforms like Instagram, Facebook, TikTok, etc
• Knowledge of HTML/CSS and SEO best practices.
• Excellent communication, creative, and organizational skills.
• Ability to coordinate events and collaborate effectively with internal and external stakeholders.
• Analytical mindset with proficiency in data analysis tools.
• Ability to multitask and prioritize in a fast-paced environment.