Senior Graphic Design Officer

Job Summary

The position combines creative leadership, hands-on design work, and project coordination to deliver high-quality visual materials for both B2C and B2B needs.

Key Responsibilities

• Oversee e-commerce campaign layouts from moodboarding through final execution.
• Ensure accuracy, consistency, and quality across all campaign assets.
• Design and review marketplace wireframes, product postings, newsletters, and other e-commerce materials.
• Collaborate with Shopify developers to ensure website layouts and designs are accurately implemented using tools such as Figma.

• Delegate graphic design tasks to the creative team and monitor progress to ensure deadlines and quality standards are met.
• Manage daily design requests from Marketing, Visual Merchandising, E-commerce, and other departments such as HR, Export, or Operations.

• Create and oversee marketing materials for collection launches, including website wireframes/designs, social media posts and carousels, newsletters, stories, GIFs, and AI-assisted creative assets.
• Develop branding and promotional materials such as newsletters, static or carousel posts, GIFs, stories, and mall mileage assets (digital and offline).
• Utilize AI generation tools to support concept development, visual exploration, and content creation while maintaining brand consistency.

• Support Visual Merchandising requirements by creating and overseeing in-store graphics, including shelf graphics, promo easels, standees, table graphics, window banners, window plotting, and store plotting.
• Ensure in-store visuals align with brand identity and campaign messaging.

• Coordinate with suppliers and printers for all print jobs, from prototype and sample development to mass production.
• Create and oversee printed materials such as magazines, flyers, postcards, gift vouchers, and gift cards.
• Review proofs, manage timelines, and ensure quality control throughout the production process.

• Assist the Production team during photoshoots.
• Create moodboards and shot lists for campaign photoshoots as needed, including AI-assisted visual references when appropriate.
• Provide on-site support and coordinate with photographers to ensure all required shots are captured.

• Work closely with copywriters, marketing officers, marketing assistants, and other stakeholders to align visuals with messaging and campaign goals.
• Collaborate across departments to deliver creative solutions for both B2C and B2B materials.

• Bachelor’s degree in Graphic Design, Multimedia Arts, or a related field.
• Senior-level experience in graphic design, branding, and marketing visuals.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Strong working knowledge of Figma for wireframing, layout design, and collaboration.
• Experience using AI generation tools for creative ideation, design enhancement, and content development.