Digital Marketing Manager – B2B/B2C | UK based Client - Quezon City

Salary: Up to PHP 100,000/month

We are seeking a strategic and driven Marketing Manager to lead global brand awareness initiatives for a fast-growing wellness company. This role is crucial in building strong brand recognition across B2B and B2C markets while delivering measurable growth through integrated digital marketing strategies and effective e-commerce execution.

Key Responsibilities:

1. Global Brand Strategy

• Develop and execute comprehensive brand awareness strategies across key international markets, including New Zealand, USA, UAE, Vietnam, India, and the UK.
• Set and achieve brand growth targets aligned with corporate objectives.
• Create compelling brand narratives that connect with diverse audiences and reflect the company’s values of innovation, health, and wellness.
• Monitor and adapt to emerging marketing trends and opportunities across global platforms.

1. Digital Marketing Leadership (B2B and B2C)

• Lead high-impact digital campaigns including SEO, SEM, content marketing, email marketing, and social media.
• Produce localized content tailored to regional preferences and cultural nuances.
• Develop marketing strategies for both wholesale/distribution partners and direct consumers.
• Use analytics to optimize customer acquisition, retention, and campaign effectiveness.
• Establish and track key performance indicators for all digital efforts.

1. E-commerce and Channel Growth

• Drive traffic and conversions across e-commerce platforms such as Amazon, Walmart, and the company’s own website.
• Align marketing campaigns with inventory, promotions, and pricing strategies in coordination with operations.
• Implement conversion rate optimization (CRO) techniques to maximize revenue and customer lifetime value.
• Support B2B teams with marketing materials, digital tools, and lead generation campaigns.

1. Brand Performance and Insights

• Conduct market research, competitive benchmarking, and customer sentiment analysis.
• Track and report on brand health metrics, including awareness, engagement, and loyalty.
• Prepare quarterly performance updates for senior leadership, aligned with business growth targets.

1. Team Leadership and Cross-functional Collaboration

• Build and manage a high-performing marketing team, including content creators, ad specialists, and social media professionals.
• Collaborate closely with sales, operations, and customer service teams to ensure brand consistency and execution.
• Serve as a brand ambassador both internally and externally.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• At least 5 years of experience in brand management or digital marketing, ideally within wellness, health, or FMCG sectors.
• Proven track record of growing brands through digital channels with measurable success.
• Hands-on experience with SEO, SEM, Meta Ads Manager, Klaviyo, Google Analytics, and similar tools.
• In-depth understanding of both B2B and B2C marketing strategies.
• Strong leadership and strategic planning abilities.
• Excellent communication and presentation skills.

We grow together. We value your effort. We aim to empower you.