Senior Brand Manager
About Apeiron
Apeiron is the next generation professional services firm. Our services and solutions are tailored to the needs of start-ups and enterprise companies in Southeast Asia and beyond. With a strong presence in both Singapore and the Philippines, Apeiron offers technology-enabled professional services designed to support businesses at every stage of their growth.
Our culture is fast-paced and unique, we recognize great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals who can bring fresh and innovative thinking to Apeiron and play a part in driving us forward in reimagining professional services.Apeiron believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.
About the Client
A Philippine-based company involved in e-commerce, content, and social media, known for live selling and job fairs. They're about digital content and commerce growth in the Philippines.
Benefits include- Quality-driven environment
- Annual Bonuses
- Health Insurance
We are looking for a Senior Brand Manager / Account Manager
Principal Duties and Responsibilities
The Senior Brand Manager / Account Manager will lead TikTok livestream e-commerce strategy and operations, driving growth through strong execution and performance optimization. This role oversees livestream frameworks, SOPs, team development, and core business metrics while serving as the senior point of contact for brand partners and TikTok.The position delivers strategic plans, leads business reviews, and translates platform insights and industry trends into impactful, datadriven growth initiatives.
Key Responsibilities:
Overall Operations Leadership (Internal)- Lead the overall TikTok livestream e-commerce strategy, annual planning, and growth roadmap.
- Oversee livestream strategies, script frameworks, speaking guidelines, and conversion optimization.
- Manage and develop the operations team, including recruitment, training, KPI setting, performance management, and capability building.
- Build and optimize livestream SOPs; ensure end-to-end quality across execution, content, flow, and host performance.
- Own core business targets (GMV, conversion rate, ROI, traffic growth, etc.) and continuously optimize operational models.
- Lead weekly and monthly business reviews; identify key insights and drive strategic improvements.
- Act as the senior-level liaison with brand partners, overseeing strategic communication and planning.
- Deliver professional plans, including growth strategy, campaign planning, category insights, and content direction.
- Influence and drive brand partners to execute recommended strategies to achieve commercial goals.
- Lead weekly and monthly business meetings, providing high-quality reports and strategic recommendations.
- Serve as the company’s senior representative to TikTok, securing resources and official support.
- Monitor campaign submissions, campaign reviews, and category strategy discussions.
- Monitor brand health performance (bi-weekly) and participate in TikTok’s growth initiatives.
- Track industry trends and platform updates to guide internal strategy innovation.
- Bachelor’s degree or higher from a top 10 university in the Philippines.
- 5+ years of management-level experience in e-commerce, brand operations, or TikTokrelated roles; strong preference for candidates from ByteDance, Shopee, or major brands’ ecommerce divisions.
- Deep understanding of TikTok e-commerce ecosystem and livestream commerce structure.
- Proven experience leading teams and achieving business growth targets.
- Strong strategic thinking, analytical ability, and structured communication skills.
- Capable of high-level external engagement with brand executives and TikTok teams.
- Proficient in both English and Filipino