Marketing and Communications Manager

JOB SUMMARY: The Marketing & Communications Manager is responsible for developing, implementing, and evaluating marketing strategies that enhance brand awareness, drive revenue, and strengthen the hotel’s market position. implementing, and evaluating marketing strategies that enhance brand awareness, drive revenue, and strengthen the hotel’s market position.

The position plays a key role in maintaining a communications, ensuring high-quality visual and written materials that effectively promote the hotel and its Food & Beverage outlets. The position plays a key role in maintaining a strong and consistent brand image across a the hotel and its Food & Beverage outlets.

Tasks may be added or removed by hotel management from time to time as required by the exigencies of the hotel This Job Description is not exhaustive of all job tasks. Tasks may be added or removed by hotel management from time to time as required by the exigencies of the hotel operations.

1. Marketing Strategy & Planning

• Develop and execute comprehensive marketing plans to drive brand awareness and Develop and execute comprehensive marketing plans to drive brand awareness an revenue for the hotel and its F&B outlets.
• Align marketing strategies with overall business objectives and brand identity.
• Monitor progress against KPIs, budgets, and revenue targets.
• Analyze market trends and identify new business opportunities and target markets.

1. Content Creation & Brand Management

• Create and oversee marketing collateral, including graphic design, digital content, and promotional materials.
• Ensure consistency of brand identity across all properties and platforms.
• Uphold and implement brand guidelines in all creative outputs.
• Produce high-quality visual content (photo and video) for marketing campaigns. quality visual content (photo and video) for marketing campaigns. quality visual content (photo and video) for marketing campaigns.

1. Digital Marketing & Online Presence

• Lead digital marketing initiatives, ensuring a strong and cohesive online presence.
• Manage content across the hotel website, social media platforms, OTA listings, and Lead digital marketing initiatives, ensuring a strong and cohesive online presence.
• Monitor and respond to online reviews and social media engagement in a timely and professional manner.
• Optimize third-party platforms and promotional websites to improve visibility and conversions.

1. F&B Marketing Collaboration

• Work closely with F&B teams to develop and execute promotions. marketing campaigns and
• Create targeted materials to enhance the visibility and profitability of F&B outlets. -
• Ensure alignment of F&B marketing strategies with overall brand positioning.

1. Public Relations & Communication s & Communications

• Develop and maintain relationships with media, influencers, and industry partners.
• Prepare press releases, media kits, and other communication materials.
• Represent the hotel at trade fairs, tourism events, and promotional activities.
• Organize site inspections, familiarization trips, and client engagement activities.

1. Innovation & Market Insight

• Stay updated on industry trends and competitor activities.
• Introduce innovative marketing ideas and creative concepts to enhance brand creative concepts to enhance brand
• Utilize market insights to tailor campaigns for different target segments.

1. Administration

• Manage the marketing budget and ensure efficient allocation of resources for maximum ROI.
• Prepare regular performance reports and present insights to senior management.
• Adjust strategies based on performance data and feedback.
• Maintain professional cond Maintain professional conduct in all business interactions.

1. Customer Service

• Deliver exceptional guest service aligned with the brand promise.
• Address guest and internal concerns in a timely, courteous, and professional manner.
• Maintain positive working relationships with colleagues and stakeholders.

1. Financial Responsibilities

• Support revenue generation through effective marketing strategies.
• Assist in the preparation of the Annual Business Plan.
• Monitor marketing-related costs and ensure alignment with financial goals. related costs and ensure alignment with financial goals. related costs and ensure alignment with financial goals.
• Ensure compliance with company policies and financial procedures.

1. Other Duties

• Adhere to hotel policies, including safety, hygiene, and health standards.
• Maintain high standards of grooming and professional presentation.
• Build and maintain relationships with partners, suppliers, and industry stakeholders.
• Attend meetings, training sessions, and perform additional duties as assigned.

POSITION REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• 5 years of experience in sales and marketing within the hospitality 5 years of experience in sales and marketing within the hospitality
• Minimum of 3–5 years of experience in sales and marketing within the hospitality industry.

• Strong knowledge of digital marketing strategies and tools.
• Excellent communication skills (verbal and written).
• Strong creative and content development skills (design, photo, and video production).
• Ability to manage multiple projects and meet deadlines to manage multiple projects and meet deadlines. Strong analytical and strategic thinking skills.
• Strong analytical and strategic thinking skills.
• Excellent interpersonal and networking abilities.
• Proficiency in Microsoft Office and marketing platforms.

Location: Boracay, Aklan.