Social Media Officer

Job Type: Full-Time, Onsite

The Philippine Red Cross (PRC) is the country’s foremost humanitarian organization, committed to alleviating suffering and uplifting dignity in vulnerable communities. Guided by the seven Fundamental Principles of the Red Cross and Red Crescent Movement, PRC provides key services in Disaster Management, Health, Blood, Safety, Red Cross Youth, and Volunteer Services.

The Social Media Officer is responsible for supporting the PRC’s communication strategy by managing and growing its online presence across major platforms (Facebook, Twitter, Instagram, TikTok, YouTube, etc.). This role includes content creation, community engagement, social listening, analytics, campaign execution, and training chapter-based social media managers.

Key Responsibilities:

• Develop original and engaging content (copy, graphics, short-form videos) in line with PRC branding.
• Manage daily postings and interactions to build and sustain online communities.
• Source, curate, and coordinate content from other departments to ensure consistent messaging and quality control.
• Promote PRC’s corporate values and maintain confidentiality, especially during sensitive issues.

• Design and execute multi-platform social media strategies and campaigns that support awareness, fundraising, volunteer drives, and event promotions.
• Contribute to communication support during emergencies, including off-hours response if needed.

• Monitor and moderate online interactions, responding promptly and professionally to inquiries and feedback.
• Track key metrics and generate weekly/monthly analytics reports using tools like Meta Business Suite or Twitter Analytics.
• Analyze campaign performance and audience trends to provide actionable insights.
• Handle complaints or issues raised on social media with care, timeliness, and according to policy.
• Advise internal teams on social media best practices.

• Train and support social media managers in PRC chapters to ensure unified communication standards and strategy alignment.

Qualifications:

• Bachelor’s degree in Communications, Marketing, Digital Media, Public Relations, or a related field.
• At least 2 years of professional experience in social media management or digital marketing.
• Proven ability to grow and manage online communities and deliver results-driven campaigns.
• Strong writing and editing skills, with the ability to adapt tone across platforms.
• Proficiency in social media analytics and monitoring tools.
• Basic graphic design or video editing skills are a strong advantage.
• Strong organizational and multitasking abilities.
• Understanding of online marketing, community management, and the broader impact of social media in a humanitarian or non-profit context.
• Demonstrated passion for humanitarian work or non-profit engagement is a plus.
• Willing to work onsite at the Mandaluyong National Headquarters.

• Focused, Fast, Friendly, Flexible, Forward-Looking
• Willingness to uphold the 7 Fundamental Principles of the Red Cross: Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity, and Universality.

• Contribute to a meaningful mission and make a direct impact on the lives of the most vulnerable communities.
• Collaborate with dedicated professionals in a dynamic, humanitarian-focused environment.
• Opportunities for professional growth and involvement in national campaigns and disaster response efforts.

• Competitive compensation recognizing your hard work.
• HMO coverage starting Day 1 and Accident Insurance Benefit.
• Allowances during the probationary period (Rice & Medical).
• Humanitarian allowance upon regularization.
• Paid time off (15 Sick Leave & 15 Vacation Leave).

Job Location: PRC National Headquarters, Mandaluyong City