PR & Media Relations Officer

Company Description

Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal.

We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.

At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.

https://www.aboitizfoods.com/

Job Description

The PR & Media Relations Officer strengthens corporate reputation across Southeast Asia by leading media relations, building relationships with key influencers, and developing communication programs to enhance brand awareness and crisis preparedness.

Media Relations:

• Develop and execute a comprehensive media relations strategy to secure placements in print, broadcast, and online media across the region.
• Establish, cultivate, and maintain strong relationships with journalists, editors, bloggers, and industry influencers in the food, agribusiness (livestock, aquaculture, pet food), and agriculture sectors.
• Pitch story ideas, craft press releases, and manage media inquiries.
• Proactively monitor media coverage and industry trends, providing insights and recommendations to leadership.
• Develop and deliver media training programs for internal teams, with a specific focus on crisis communication.

Brand Reputation Management:

• Collaborate with the Communications Manager to develop and implement communication strategies that support brand objectives and build a positive corporate reputation.
• Oversee the creation and distribution of consistent brand messaging across communication channels, including internal and external communications, promotional materials, among others.
• Collaborate with other departments to ensure consistent brand messaging across all communications.
• Monitor effectiveness, prepare reports, and use of data & insights to help enhance our future campaigns

Internal Communications:

• Develop high-impact, compelling stories that resonate with target audiences
• Develop and maintain the Crisis Communication Plan to ensure effective response and communication during critical situations.
• Create media training programs for internal teams, with a specific focus on crisis communication, to ensure all spokespersons are prepared to effectively represent the company in media interviews.

Stakeholder Engagement:

• Provide guidance to the team with PR and Media, preferably with experience in multinational companies, specifically within pan-Asia or Southeast Asia regions.
• Serve as the lead point of contact for media inquiries and other communication matters.
• Build and maintain strong relationships with internal and external stakeholders, including other departments, business units, and industry associations.

• Must possess a Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• At least three (3) years of professional experience in the related field, with a proven track record of securing positive media placements.
• Strong command of the English & Filipino languages, both written and oral.
• Able to write clear, concise, and grammatically correct communications
• Experience in developing and implementing communication plans, including crisis communication strategies.
• Proven ability to build and maintain relationships with media and other stakeholders.
• Willing to travel

Additional Information

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