Marketing manager - Cebu

placeCebu calendar_month 

Job Description

Posted on 26 August 2025
Position Overview:

The Vietnamese Marketing Manager will be responsible for creating and executing marketing strategies to attract Vietnamese students to study at IU English Academy. The role requires a deep understanding of the Vietnamese education market, strong communication skills in both Vietnamese and English, and the ability to work closely with different departments to achieve enrollment goals.

Key Responsibilities: Develop and execute marketing strategies tailored to the Vietnamese market.

Build and maintain relationships with agents, schools, and partner institutions in Vietnam.
Represent IU English Academy at education fairs, school visits, and promotional events.
Manage Vietnamese social media platforms, online campaigns, and digital ads.
Translate and adapt marketing and promotional materials into Vietnamese.
Conduct market research to identify trends, opportunities, and competitors.
Coordinate with the Admissions and Academic Teams to ensure seamless student onboarding.

Provide regular reports on marketing performance and student recruitment results.

Qualifications/Requirements

Native or fluent Vietnamese speaker with excellent English communication skills.
Ability to speak Mandarin is required.
Experience in marketing, sales, or student recruitment (preferably in the ESL or education industry).
Familiarity with Vietnamese culture, student needs, and market trends.
Proficiency in digital marketing and social media management.
Strong organizational, negotiation, and presentation skills.
Willingness to travel within the Philippines and Vietnam if required.

Must be based in or willing to relocate to Cebu City, Philippines.

Work location

CEBU CITY (CAPITAL), CEBU

Remarks

No additional remarks

Apply now

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