SEO & Google Ads Specialist (WFH-Dayshift) - Tarlac
If you have a sharp eye for data-driven strategies and are excited to make a tangible impact, we’d love to hear from you!
Zeald is one of the largest full-service website design, online marketing, and e-business consulting companies in New Zealand, and has been voted ‘Best Web Developer’ in the country. Zeald helps NZ & Australian businesses who are frustrated by the lack of leads and sales they get from their websites & and other online marketing activities.
Key Responsibilities- Collaborate with Marketing Specialists (MS): Work closely with MS to align on strategies and achieve measurable results for clients. Ensure that client goals are clearly understood and campaigns are tailored to meet these objectives.
- Daily Coordination with Marketing Admin and Head of Marketing: Regularly liaise with the Marketing Admin and Head of Marketing to prioritize and streamline tasks, ensuring efficient workflow and timely completion of activities.
- Manage a Diverse Portfolio of Projects: Oversee multiple projects and accounts, deepening understanding of each client’s business, goals, and objectives to provide tailored solutions.
- Campaign and Ad Setup with Quality Assurance: Set up ads and campaigns based on the briefing from MS, conducting thorough quality checks to meet client specifications and ensure high performance
- Ongoing Monitoring and Optimisation: Regularly review accounts, ads, campaigns, and marketing platforms to identify and rectify potential errors, optimise performance, and maintain high scores on platforms like Google Ads.
- SEO Strategy & Implementation: Optimize websites for on-page, off-page, and technical SEO, including keyword research, site structure improvements, and link-building strategies.
- Ecommerce Tracking & Google Shopping: Set up and manage Google Analytics 4 (GA4) ecommerce tracking, Google Tag Manager for ecommerce, and optimize Google Shopping campaigns.
- Campaign Issue Resolution: Proactively identify and resolve campaign issues, refining strategies as needed to enhance campaign effectiveness.
- Budget Management: Monitor and adjust budgets to ensure all accounts are aligned with client requirements and campaign objectives.
- Reporting and Analysis: Set up and manage reporting dashboards for clients reports, using Google Data Studio/Looker Studio, ensuring accurate data and providing actionable insights.
- Research and Innovation: Continuously research new digital marketing tools, trends, and best practices to enhance team capabilities and offer innovative solutions to clients.
- Communication and Feedback: Maintain regular communication with the MS to provide updates, gather feedback, and make necessary adjustments to campaigns.
- Training and Development: Stay updated with the latest industry certifications and training, and assist in training new team members on campaign implementation best practices.
- Properly log work. Diligently log and track all work output in the appropriate systems as well as other End of Day (EOD) forms and documents.
- Provide process improvement recommendations. Assess the platforms and processes then help identify areas for improvement and participate in process improvement meetings.
- Collaborate with the team. Be a positive, willing, contributing, responsive, and adaptable member of the team at all times. Initiate ways to encourage collaboration and learning within the team.
- Complete other tasks assigned. Perform any other tasks as directed by the Marketing Admin or Head of Marketing.
- Excellent written and verbal communication skills in English
- Solid foundation in digital marketing principles, particularly in Google Ads
- Excellent analytical skills
- Proven track record of managing successful Google Ads campaigns
- Able to work efficiently and accurately under pressure
- Highly motivated, diligent, and committed to excellence
- Exceptional work ethic with a strong commitment to the role.
- Eagerness to commit to the role and continuously enhance digital marketing knowledge and skills
- Adaptable and resilient in the face of change
- Proven ability to manage multiple projects simultaneously
- Capable of working independently and flexibly
- Open to receiving and acting on instructions and constructive feedback
- Proactive and driven
- Collaborative team player
- Detail-oriented with a keen eye for accuracy
- Willingness to pursue ongoing professional development opportunities to upscale knowledge and skills
- Understanding and interest in business principles (e.g., the importance of leads and orders, and customers, etc.)
- Experience working in a digital marketing agency
- Experience working with teams
- Experience using various marketing tools/platforms such as as Google Ads, Google Analytics, GTM, Google Search Console, AHREFS, and More
- Experience with website audits
- Has Google Ads, SEO, and/or SEM certifications
- Solid foundation in digital marketing principles, particularly in Google Ads and SEO
Apply now and work in the comfort of your own home - Save time and travel costs and enjoy more family time. This is a full-time role and usual work hours are 6:00 am to 3:00 pm, Monday to Friday.
We offer a competitive salary, free health care, and a P10k signing bonus awaits the successful candidate.
Apply now and complete our pre-screening test:
https://forms.gle/hPrRNKNrWyQUhm2L8
A stable internet connection and a working laptop/desktop at home is a MUST