Senior Marketing Specialist / Marketing Manager

Experience level: Senior

Key Skills:

• Ability to lead campaigns from inception to completion
• Conduct targeted outreach across various platforms
• Design and develop marketing materials
• Create engaging content for social media platforms and other digital channels
• Manage and optimize LinkedIn Sales Navigator and CRM tools to track leads and engagement
• Analyze performance metrics weekly and recommend strategy adjustments

Qualifications:

• Minimum 5 years of experience in a similar role
• Bachelor's degree in Marketing, Communications, Business, or a related field (required)
• Proficiency in HubSpot Marketing Hub & CRM (Certification preferred)
• Experience with Google Ads, Facebook Ads, LinkedIn Campaign Manager
• Familiarity with Canva or similar tools
• Competence in Google Workspace (Gmail, Drive, Meet)
• Familiarity with ChatGPT and large language models (LLMs) for marketing research and campaign idea generation
• HubSpot expertise (certified preferred)
• Strong B2B marketing skills
• Results-driven, ownership mindset
• Creative yet data-oriented
• Comfortable leveraging AI tools like ChatGPT to accelerate output and idea development
• Excellent written and verbal communication skills a must
• A strong eye for detail and passion for creativity
• Be willing to work independently and be a self starter
• Open and willing to take on Ad hoc tasks