[ref. h630520] Digital Marketing Specialist

JOB DESCRIPTION

The Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to enhance brand awareness, drive website traffic, and generate leads or sales. This role involves leveraging various digital channels, including social media, search engines, email marketing, and paid advertising, to achieve business goals.

• Develop and execute digital marketing strategies: This means creating a roadmap for online campaigns, considering target audience, goals, budget, and the best channels to use.
• Conduct market research and competitor analysis: Understanding the landscape and what others are doing is crucial for success.
• Create engaging content for various platforms: This includes blog posts, social media updates, website copy, and more.
• Manage social media platforms
• Optimize website for search engines (SEO): Use keywords, improve content, and build backlinks to rank higher in search results.
• Run online advertising campaigns: Manage budgets, target audiences, and track performance on platforms like Google Ads and social media ads.
• Optimize campaigns for better results: Continuously analyze data and adjust campaigns to maximize return on investment (ROI).
• Create and send targeted email campaigns.
• Analyze open rates and click-through rates
• Use automation tools to streamline processes: Save time by automating tasks like sending welcome emails or follow-up messages.
• Track key performance indicators (KPIs)
• Generate reports to demonstrate progress
• Analyze data to identify areas for improvement
• Continuously learn about new technologies and trends
• Attend industry events and webinars
• Experiment with new strategies

1. Strategic Thinking
2. Content Creation and Management
3. Technical Skills
4. Social Media Management
5. Email Marketing
6. Paid Advertising
7. Graphic Design and Creative Skills
8. Project Management
9. Customer Relationship Management (CRM)
10. Adaptability and Continuous Learning