Digital Marketing Specialist

You’ll be responsible for planning, executing, and optimising campaigns while ensuring alignment with business objectives. Collaboration with internal teams, clients, and stakeholders will be key to delivering effective marketing strategies.

Key Responsibilities:

1. Paid Advertising (Paid Ads Management)

• Develop and execute paid digital marketing campaigns across Google, Meta, TikTok, LinkedIn, YouTube, Twitter/X, Snapchat, and emerging platforms.
• Optimise ad performance by monitoring CPC, CTR, ROAS, and lead generation metrics.
• Conduct A/B testing to improve campaign effectiveness.

1. Social Media Management

• Oversee and manage social media accounts for both our brands and clients.
• Create and schedule engaging content across multiple platforms.
• Monitor engagement and ensure timely responses to audience interactions.
• Implement growth strategies to increase reach and brand awareness.

1. Email Marketing

• Develop and execute targeted email marketing campaigns.
• Manage email lists, segmentation, and automation workflows.
• Track and optimise open rates, CTR, and conversion rates.

1. Copywriting & Content Creation

• Write compelling copy for digital ads, social media, websites, and print materials.
• Ensure all content aligns with brand voice and marketing objectives.
• Collaborate with the team to develop content strategies.

1. Collaboration & Stakeholder Engagement

• Work closely with the marketing team, clients, and stakeholders to align strategies and objectives.
• Coordinate with Australian-based stakeholders to ensure marketing efforts meet local market needs.
• Provide regular updates and insights to the General Manager

1. Performance Reporting & Process Improvement

• Track and analyse campaign performance, providing data-driven insights.
• Generate regular reports for the General Manager and stakeholders.
• Work with the marketing team to build and refine internal processes for efficiency