Strategic Marketing and Research Manager

apartmentWonder Maker Group placeMuntinlupa scheduleFull-time calendar_month 

Role Objective

We are seeking a senior-level Strategic Marketing Research Manager to lead brand and new category market research initiatives. This role will be responsible for generating strategic, investor-ready presentations that guide long-term opportunity identification and growth direction for the company.

Key Responsibilities
  • Lead brand and new category market research, including:
  • Industry sizing and market scale analysis
  • Growth trend forecasting
  • Consumer insight development
  • Competitive landscape analysis
  • Deliver quarterly market opportunity research reports
  • Participate in pre-incubation validation for new brands and assess market attractiveness and feasibility
  • Establish and continuously refine the company’s long-term Market Intelligence framework
Qualifications
  • Minimum 5 years of experience in market research or strategic analysis
  • Background in FMCG, Beauty, Personal Care, or E-commerce is highly preferred
  • Strong capability in market sizing methodologies (TAM / SAM / SOM)
  • Excellent analytical and logical thinking skills, with the ability to model competitive scenarios
  • Strong presentation skills; capable of developing investor-grade strategic decks
  • Proficient in Excel and data analysis tools
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