Digital Marketing VA

The ideal candidate has a well-rounded grasp of digital marketing fundamentals and is most effective when working within clearly defined systems and processes.

Key Responsibilities:

• Write, format, and publish blog posts that align with the established content calendar and brand voice
• Apply on-page SEO best practices including meta titles, meta descriptions, keyword placement, and internal linking
• Provide routine maintenance support for Google Ads campaigns including monitoring, minor adjustments, and performance reporting
• Assist with Meta Ads campaign setup, daily monitoring, and ongoing optimization across Facebook and Instagram
• Plan, build, schedule, and deploy email marketing campaigns and regular newsletters
• Monitor all active ad campaigns to ensure targeting accuracy, appropriate pacing, and on-time delivery
• Execute day-to-day marketing tasks in line with established SOPs and internal guidelines
• Compile key performance metrics and present clear reports to the marketing lead on a regular basis
• Keep all marketing assets, campaign files, and documentation organized, current, and easy to locate

Mandatory Skills:

• Proven experience in a digital marketing VA, marketing operations, or comparable execution-focused role
• Working knowledge of blog content writing and foundational on-page SEO principles
• Hands-on experience with Google Ads and/or Meta Ads encompassing campaign setup, monitoring, and performance optimization
• Experience building and deploying email marketing campaigns through tools such as Mailchimp, Klaviyo, ActiveCampaign, or similar platforms
• Familiarity with content management systems such as WordPress or comparable platforms
• Comfortable following structured SOPs and operating within clearly defined processes and workflows
• Reliable and detail-oriented, with the ability to maintain quality while working independently with minimal direction
• Clear and professional written and verbal communication skills in English

Preferred Skills:

• Demonstrated experience managing both Google Ads and Meta Ads campaigns simultaneously
• Familiarity with SEO research and performance tools such as Ahrefs, SEMrush, or Google Search Console
• Basic visual content creation skills using Canva or a comparable design tool
• Prior experience supporting service-based businesses or local and home services brands
• Comfortable managing several concurrent marketing projects without losing quality or attention to detail
• A proactive mindset with the initiative to identify and propose practical improvements to existing workflows

If you love digital marketing and find real satisfaction in being the dependable, consistent force behind a well-functioning marketing operation, we would love to hear from you.