E-commerce Marketing Specialist
FNT Clothing Corp. Manila Full-time
Job Overview
We are looking for a strategic and results-driven E-commerce Marketing Specialist (Shopee | Lazada | TikTok Shop | Facebook) to plan, execute, and optimize marketing campaigns across Shopee, Lazada, TikTok Shop, Facebook, and other digital platforms.The role focuses on increasing brand visibility, customer engagement, traffic growth, and sales conversion through effective e-commerce and social commerce strategies.
Key Responsibilities- Develop and execute marketing strategies to improve engagement, brand awareness, and sales performance
- Plan and manage campaigns for Shopee, Lazada, TikTok Shop, Facebook, and other online platforms
- Analyze campaign performance, traffic, engagement, and conversion metrics
- Coordinate with Creatives, Livestream, Affiliate, and Sales teams for campaign execution
- Optimize promotional activities including double-digit sales, payday campaigns, and platform events
- Monitor market trends, competitors, and consumer behavior for growth opportunities
- Improve product visibility and marketplace performance through strategic planning
- Support influencer, affiliate, and livestream marketing initiatives
- Prepare reports and provide recommendations for continuous improvement
- Bachelor’s degree in Marketing, Advertising, Business Administration, or related field
- Experience in E-commerce Marketing, Digital Marketing, or Marketplace Management
- Strong knowledge of Shopee, Lazada, TikTok Shop, Facebook, and social commerce platforms
- Familiarity with Meta Ads, TikTok Ads, Shopee Ads, or marketplace campaigns is an advantage
- Strong analytical, communication, and project management skills
- Creative and data-driven mindset
- Ability to work in a fast-paced KPI-driven environment
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