Marketing Communications Manager (FMCG)

• Design and implement comprehensive marketing communication plans aligned with business goals such as enhancing brand awareness, boosting sales, and fostering customer loyalty.
• Define and maintain consistent, persuasive core brand messages across all platforms.
• Select optimal communication channels, including digital platforms (Facebook, Instagram, TikTok, YouTube, Messenger, KOLs, communities) and traditional media (print, TV, radio, events), to maximize reach and impact.

• Lead the creation or supervision of diverse marketing materials such as press releases, blogs, social media content, video scripts, brochures, presentations, and advertisements that inform, engage, and resonate with audiences.
• Maintain brand consistency by managing brand assets, including logos, taglines, tone of voice, and visual guidelines.
• Develop and oversee a structured content calendar to ensure timely and consistent communication.

• Strategize and manage digital communications including email marketing and online advertising campaigns.
• Handle social media accounts, producing engaging content, fostering follower interaction, and monitoring brand sentiment.
• Plan and execute targeted digital advertising to elevate brand visibility and customer acquisition.
• Identify, vet, and collaborate with Key Opinion Leaders (KOLs) across platforms, ensuring alignment with brand values and target demographics, while verifying authenticity and engagement.
• Build and nurture active online and offline brand communities, leveraging KOL influence and user-generated content to strengthen engagement.

• Organize and manage promotional events such as product launches, trade shows, conferences, seminars, and community gatherings.
• Partner with sales teams to create and implement promotional campaigns, including discounts, contests, and other sales-driving activities.

• Analyzethe effectiveness of marketing communication efforts using metrics like reach, engagement, conversion rates, and ROI
• Prepare detailed reports for management, providing insights and strategic recommendations for continuous improvement.

• At least 5 years of experience in marketing communications
• Proven experience in developing and executing marketing communication strategies.
• Strong knowledge of digital and traditional media channels, including social media and KOL management.
• Skilled in content creation and brand asset management.
• Analytical with ability to interpret data and optimize campaigns.
• Excellent project management and organizational skills.
• Up-to-date with industry trends and digital marketing best practices.

Join a Fast-Growing Leader in Modern Baby Care

Team members are encouraged to think creatively, take ownership of their work, and contribute to a shared mission: making everyday parenting easier, smarter, and more supportive.

• Join a pioneering team and play a crucial role at the heart of our company's growth.
• Be part of a dynamic multinational organization offering a competitive compensation package and exciting career opportunities.