Email Marketing Specialist
Discover your 100% YOU with MicroSourcing!
Position: Email Marketing SpecialistLocation: Harton Corporate Center, Baclaran, Paranaque
Work setup & shift: Work from Home/Day Shift
Why join MicroSourcing?
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role:
As a Digital Marketing Specialist, you will:
- Develop and design email content that drives engagement, conversions, and retention
- Write compelling subject lines, headers, and body copy aligned with iBuyNew's tone and brand voice
- Create simple graphics and visual assets to enhance email content using tools like Canva
- Design visually appealing, mobile-responsive email templates that reflect iBuyNew branding
- A/B test subject lines, visuals, and content to continually optimise campaign performance
- Email Campaign Execution
- Build, test, and schedule email campaigns in ActiveCampaign, ensuring accuracy and timeliness
- Support the deployment of both ad-hoc and automated email journeys across the customer lifecycle
- Segment email lists based on user demographics, behaviour, engagement, and preferences
- Liaise with our specialist agency to support the setup, testing, and activation of automation flows
- Maintain list hygiene and manage unsubscribes, bounces, and deliverability standards
- Ensure all campaigns comply with privacy laws and email marketing best practices
- Performance Tracking & Collaboration
- Monitor, report, and analyse campaign metrics including open rate, click-through, and conversions
- Use insights to recommend and implement improvements
- Collaborate with internal teams (content, events, CRM, and sales) to align messaging and campaign timing
- Maintain documentation of templates, automations, and campaign history for internal visibility
- Proven experience in email marketing.
- Good written and verbal communication skills.
- Proficiency in using email marketing platforms, must demonstrate proficiency in Active Campaign.
- Graphic design skills and experience.
- Creative thinking and the ability to generate innovative ideas.
- Analytical skills to interpret data and metrics for optimising campaigns.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/- Terms & conditions apply