Marketing Officer

Job Description – Marketing Officer

Key Responsibilities:

1. Marketing Strategy & Campaign Execution

• Assist in developing and implementing marketing plans and campaigns to promote products/services.
• Monitor and evaluate the effectiveness of marketing strategies and adjust plans as needed.
• Work closely with designers, content creators, and external agencies to execute marketing initiatives.

1. Digital & Social Media Marketing

• Manage and create content for the company’s social media accounts (Facebook, LinkedIn, Instagram, etc.).
• Track social media engagement and analytics to improve audience reach and engagement.
• Assist in SEO, SEM, and online advertising strategies to increase brand visibility.

1. Content Creation & Branding

• Develop marketing materials such as brochures, presentations, newsletters, and promotional content.
• Ensure consistency in branding, messaging, and design across all platforms.
• Write, edit, and proofread website content, blog articles, and press releases.

1. Market Research & Competitive Analysis

• Conduct research on market trends, customer needs, and competitors' strategies.
• Identify new marketing opportunities to improve brand positioning.
• Analyze customer feedback and campaign performance to refine marketing efforts.

1. Event Planning & Public Relations

• Organize and coordinate marketing events, trade shows, and corporate sponsorships.
• Collaborate with media partners for press releases, interviews, and public relations initiatives.
• Assist in handling customer engagement programs and brand partnerships.

1. Sales Support & Lead Generation

• Work with the sales team to create marketing materials and presentations for clients.
• Generate leads through email marketing, networking, and promotional campaigns.
• Track and analyze the conversion rates of marketing efforts into sales opportunities.

Qualifications & Skills:

Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 1-3 years of experience in marketing, digital marketing, or brand management.

Technical & Soft Skills:

• Strong knowledge of digital marketing, social media, and content marketing.
• Proficiency in marketing software and tools.
• Excellent written and verbal communication skills.
• Creative thinker with strong problem-solving and analytical skills.
• Ability to manage multiple projects and meet deadlines.