VP of Marketing - CMO

Job Overview

We are seeking a highly strategic Chief Marketing Officer (CMO) or VP of Marketing to lead and oversee the marketing direction of multiple brands across industries such as pawnshops, cannabis, and financial services/loans.

This role requires a senior marketing leader who can connect strategy with execution—working closely with operations, digital marketing, design, sales, and customer service teams to develop and implement comprehensive marketing strategies for each brand.

The ideal candidate has strong experience in multi-brand marketing environments, preferably within regulated or compliance-driven industries, and can build scalable marketing systems while leading cross-functional collaboration.

• Develop and lead overall marketing strategies for multiple brands across industries including pawnshops, cannabis, and lending/financial services.
• Conduct strategy sessions with the operations team to align marketing initiatives with company goals.
• Create and oversee brand-specific marketing plans, ensuring each brand has a clear positioning and growth strategy.
• Coordinate with digital marketers, graphic designers, sales teams, and customer service teams to execute campaigns effectively.
• Ensure marketing initiatives comply with industry regulations and advertising guidelines, particularly in cannabis and financial services sectors.
• Oversee marketing performance across digital channels including paid media, SEO, social media, and brand campaigns.
• Identify opportunities for brand growth, lead generation, and customer acquisition.
• Build and mentor the marketing team, including digital marketers and creative staff.
• Recommend additional marketing resources as brand portfolios expand.
• Track KPIs and optimize strategies based on performance data and market insights.

• Proven experience as a CMO, VP of Marketing, or senior marketing strategist.
• Strong background in multi-brand marketing strategy and team leadership.
• Experience collaborating with cross-functional teams including sales, operations, and creative teams.
• Familiarity with regulated industries such as financial services, lending, cannabis, or similar sectors is highly preferred.
• Strong strategic thinking with the ability to turn business goals into actionable marketing plans.
• Excellent communication, leadership, and organizational skills.

• Experience marketing for pawnshop, financial/lending, or cannabis-related businesses.
• Knowledge of compliance and advertising restrictions in regulated industries.
• Experience managing digital marketing teams and multi-channel campaigns.
• Ability to scale marketing operations across multiple brands.