[ref. f60986302] Business Analyst – Funnel & Growth Analytics - Manila

Position Overview:

SQL proficiency is required, with a strong preference for candidates who can also build self-serve dashboards and work cross-functionally.

Key Responsibilities:

• Own end-to-end analysis of the funnel—from lead generation, qualification, booking, to closing and onboarding. Monitor funnel health, drop-off points, conversion rates, CAC efficiency, and sales cycle times.
• Perform ad hoc data deep dives and create regular performance reports for growth leaders and execs.
• Collaborate with marketing, sales, product, and customer success teams to align data insights with business strategies.
• Design and maintain reports and dashboards in tools such as Google Data Studio, Looker, PowerBI, or Tableau.
• Work closely with leadership to develop forecasting models and track performance against KPIs.
• Provide insights into channel performance, campaign effectiveness, and sales team productivity. Support CRM optimization and data hygiene initiatives.

Required Qualifications:

• Bachelor’s degree in Business Analytics, Statistics, Industrial Engineering, Mathematics, Economics, or equivalent.
• Minimum 1–3 years of relevant experience (junior to mid-level roles).
• Strong SQL skills are non-negotiable.
• Experience writing complex queries and joining large datasets.
• Familiarity with marketing and sales analytics metrics and concepts (CAC, LTV, funnel conversion, etc.)
• Proficiency with Excel/Google Sheets and data visualization tools.
• Ability to turn raw data into actionable business insights.
• Strong communication skills with the ability to present data clearly to non-technical stakeholders.
• Highly analytical, self-motivated, and detail-oriented.
• Preferred but Not Required Experience in a SaaS, fintech, or fast-growing startup environment.
• Experience with CRM tools like HubSpot, Salesforce, or Pipedrive. Familiarity with ETL processes and basic scripting in Python or R is a plus.