Social Media Manager
MicroSourcing Pasay Full-time
Discover your 100% YOU with MicroSourcing!
Position: Social Media ManagerLocation: Two E-Com, Mall of Asia, Pasay City
Work setup & shift: Onsite | Night Shift
Why join MicroSourcing?
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Role Summary
The Social Media and Campaign Manager is responsible for planning, executing, and optimizing Optima’s social media presence and integrated marketing campaigns across digital channels. This role owns campaign coordination from concept through execution ensuring consistent messaging, strong brand voice, and measurable performance outcomes.The ideal candidate blends creativity with data-driven execution and understands compliance-sensitive industries.
Key Responsibilities
Social Media Strategy & Execution- Develop and manage Optima’s social media content calendar across platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, TikTok and emerging channels).
- Create, schedule, and publish engaging, brand-aligned content including static posts, short-form video, stories, and community posts.
- Monitor social channels daily which include responding to comments, escalating issues, and identifying opportunities for engagement or reputation protection.
- Plan and execute multi-channel marketing campaigns (email, SMS, social, landing pages) designed to generate qualified leads and drive conversions across digital channels.
- Own campaign performance from launch through post-campaign analysis, with a focus on leads generated, conversion rates, and ROI. This also includes campaign timelines, QA, and launch readiness.
- Maintain accurate tracking, tagging, and attribution to measure campaign effectiveness.
- Partner with internal stakeholders to support seasonal initiatives, product launches, promotions, and reputation-management efforts.
- Review all creative for message accuracy, empathy, clarity, and compliance.
- Adapt campaign and social content based on performance insights and audience behavior.
- Track and report on KPIs including engagement, CTR, conversion rate, CPA, Conversion Rate, and ROI.
- Use performance data to refine targeting, messaging, and channel mix to improve lead quality and conversion outcomes.
- Analyze trends and recommend optimizations to improve reach, engagement, and conversion.
- Provide leadership with clear reporting that connects campaign activity to business results, not just engagement metrics.
- Minimum 2 years of experience in social media management, digital marketing, or campaign management.
- Experience managing multiple campaigns simultaneously with strong attention to detail.
- Strong understanding of paid and organic social strategies.
- Comfort working in regulated or compliance-sensitive industries (financial services, tax, insurance, legal, healthcare preferred).
- Proficiency with marketing tools (e.g., Meta Ads Manager, Google Analytics, CRM platforms, email/SMS tools).
- Excellent written communication skills
- Experience with attribution modeling and campaign reporting.
- Knowledge of SEO, reputation management platforms, or social listening tools.
- Self-starter who thrives in fast-paced, deadline-driven environments.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/- Terms & conditions apply
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