[ref. r562218] Marketing Specialist (Digital & Social Media) - Quezon City

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2-3 years of experience in digital marketing with proven results in SEO, SEM, and social media campaigns
• Excellent communication skills and attention to detail
• Ability to work independently and as part of a team in a fast-paced environment

Duties & Responsibilities:

• Digital Marketing Strategy: Develop, implement, and manage digital marketing strategies to increase brand visibility, traffic, and lead generation.
• Social Media Management: Create, schedule, and manage social media posts on platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, etc., to engage with the audience and grow the community.
• Content Creation: Collaborate with the content team to create engaging visuals, copy, and multimedia content that aligns with brand messaging.
• Campaign Management: Plan, execute, and optimize digital ad campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to drive conversions and meet business goals.
• Analytics & Reporting: Monitor and analyze key metrics (traffic, engagement, ROI) using tools like Google Analytics, social media insights, and other analytics platforms to assess campaign performance and identify improvement opportunities.
• SEO & SEM: Optimize website content for search engines to improve organic rankings and manage paid search campaigns to drive targeted traffic.
• Audience Engagement: Respond to comments, messages, and engage with followers on social media, building relationships and fostering community growth.
• Email Marketing: Assist in designing and executing email marketing campaigns to nurture leads, drive engagement, and build brand loyalty.
• Stay Current with Trends: Continuously monitor digital marketing trends, social media platforms, and emerging technologies to keep strategies fresh and innovative.