Marketing Head - Executive Role

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
• and Creative.
• Work closely with the Managing Director on marketing plans and implementation.
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing
• department.
• Set, monitor, and report on team goals.
• Design branding, positioning, and pricing strategies.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
• Analyze consumer behavior and determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Craft quarterly and annual hiring plans.
• Monitor competition (acquisitions, pricing changes and new products and features).
• Coordinate sales and marketing efforts to boost brand awareness.
• Participate in the quarterly and annual planning of company objectives.
• Leading the development of all marketing plans.
• Ensuring the implementation of effective marketing strategies.
• Focusing on growing audiences and the uptake for products and services.
• Reviewing and reporting on all areas of the marketing strategies and its implementation.
• Developing the corporate brand identity in consultation with senior managers, executives, and partners.
• Managing creative agencies and retainer partners.
• Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
• Identifying ways to grow the marketing department and secure resources.
• Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
• Conducting strategic marketing analysis that will help guide marketing messages.
• Overseeing social media planning and execution.
• Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
• Conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales.
• Working to continuously ensure the company marketing goals are communicated across
• the entire organization and improving the company’s marketing outreach efforts.
• Ensuring that all current marketing and copyright regulations comply with accepted
• professional standards, policies, procedures, and legislation.
• Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.
• Efficiently managing annual marketing budgets.
• Routinely sharing strategies, progress, results, learning, and relevant industry trends, with the broader team.

REQUIREMENTS AND PREFERRED QUALIFICATIONS:

• A bachelor’s degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
• Minimum 5 years’ experience in the same role.
• Excellent verbal and written communication skills.
• Works well under pressure.
• Work experience as Head of Marketing or VP Marketing, preferably within our industry.
• Experience running successful marketing campaigns.
• Solid knowledge of web analytics and Google Ad words.
• Leadership skills with the ability to set and prioritize goals.
• Strong communication and team management skills.
• Analytical mind.