Senior Digital Marketing Specialist (Social Media | Hybrid | Night Shift)

The main responsibilities of a SENIOR DIGITAL MARKETING MANAGER include:

• Develop and execute comprehensive digital marketing strategies to create and capture demand through paid and organic digital channels
• Manage and optimize high-performing Facebook and Instagram ad campaigns, including ad boosting, with a focus on reaching specific client KPIs.
• Lead detailed testing and refinement processes for paid social media strategies for a high volume of clients.
• Collaborate with cross-functional teams to discover, test, and implement innovative content-boosting techniques and digital strategies across various client verticals.
• Oversee the setup, monitoring, and efficiency of ad campaigns while ensuring accurate tracking and reporting of results.
• Manage relationships with clients, ensuring alignment with campaign objectives and budgets while maximizing campaign effectiveness.
• Analyze and present reports on ad performance, costs, and key metrics
• Leverage expertise to optimize campaigns for diverse KPIs, tailoring approaches to meet specific client goals.
• Effectively manage a diverse book of business with multiple clients, ensuring successful campaign execution for each customer.
• Be willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

To apply, you must have the following requirements:

• 4+ years of overall experience in digital marketing. At least 2+ years experience working for international brands.
• 2+ years of customer-facing experience
• Proven ability to craft engaging, high-performing ad copy with strong writing and communication skills
• Passion and expertise in all things digital. Proven expertise in campaign planning, execution, and optimization across major advertising platforms (Meta Business Suite, Facebook Business Manager, Instagram)
• Highly organized with the capability to manage multiple large-scale ad campaigns and stakeholders or clients simultaneously, ensuring precise attention to detail
• Data-driven mindset with advanced analytical skills, able to interpret data to inform strategic marketing decision-making
• Extensive knowledge of Facebook Ads Manager, Facebook Business Manager, and Meta Business Suite
• Proficiency in Microsoft Excel and Google Sheets
• Preferred experience with Meta reporting tools, Google Analytics, and Looker Studio