Moderator & Marketing Research Assistant

OVERVIEW

It is a key touchpoint between digital engagement and consumer insight analysis.

1. Daily Monitoring of Social Media Platforms

• Actively monitor Facebook, Instagram, and TikTok comments and inboxes across:
• Kai Bar
• Foodtown
• Kai World
• Dough & Dream (D&D)
• Stomping Grounds (SG)
• Other future brand pages
• Perform at least two platform sweeps per day (AM and PM shifts)

1. Responding to General Inquiries

• Reply to frequently asked questions using approved templates
• Answer general questions on:
• Mall location, parking, hours
• Menu and pricing
• Event details (e.g., buffet times, inclusions, booking process)
• Venue guidelines (e.g., pet policy, kid-friendliness, discounts)

1. Escalation and Department Coordination

• Flag and log any queries that require department-specific input
• Tag proper departments in shared tracking sheet (e.g., F&B, Entertainment)
• Follow up with departments to ensure queries are close

1. Feedback Loop and Trend Identification

• Identify trending or repeated questions that may indicate:
• Gaps in communication
• Common guest concerns or confusions
• Relay insights daily to SMM and Marketing Researcher
• Recommend updates to FAQ content, captions, or auto-replies

1. Content Input and Messaging Support

• Coordinate with the SMM to keep replies aligned with current promotions
• Provide real-time guest feedback that can be used in:
• Future content
• Campaign pivots
• Research prompts

1. Field Support for Surveys and Focus Groups

• Assist in the planning and execution of:
• Food tasting surveys
• Post-evaluation surveys
• Focus group discussions (FGDs)
• Help recruit, schedule, and prepare participants for field activities

1. Research Material Preparation

• Draft and format:
• Questionnaires
• Discussion guides
• Screening and profiling forms
• Help create visual and written materials needed for fieldwork and presentations

1. Data Collection and Organization

• Help collect and log data from:
• In-person fieldwork
• Google Forms or other digital surveys
• Social media queries or comments
• Organize insights into clearly categorized spreadsheets or summaries

1. Qualitative and Quantitative Insight Support

• Support the Marketing Researcher in interpreting findings
• Contribute to the writing and formatting of internal research reports
• Assist in identifying patterns across survey data, interviews, and online feedback

1. Ongoing Market Monitoring

• Help monitor trends in:
• Customer behavior (both online and offline)
• Competitor activities
• Product performance
• Compile findings to share with product development and content teams