Digital Marketing Officer

Key Responsibilities:

• Develop and publish engaging content across digital channels, including social media, websites, and email campaigns
• Plan, execute, and optimize digital marketing campaigns to drive brand awareness and lead generation
• Manage day-to-day activities across multiple platforms (e.g., Facebook, Instagram, LinkedIn, Google Ads)
• Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations
• Collaborate with internal teams to ensure brand consistency and alignment with business goals
• Conduct market and competitor research to identify trends and opportunities
• Support SEO and SEM initiatives to improve online visibility and traffic

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proven experience in digital marketing or a similar role
• Strong content creation and copywriting skills
• Familiarity with digital marketing tools (e.g., Google Analytics, Meta Ads Manager, SEO tools)
• Analytical mindset with the ability to interpret data and translate insights into strategies
• Excellent communication and organizational skills
• Experience in managing multi-platform campaigns
• Basic graphic design or video editing skills (e.g., Canva, Adobe tools)
• Knowledge of current digital marketing trends and best practices