PR & Events Supervisor

JOB SUMMARY

Responsible for the planning, execution, and evaluation of brand-led and sponsored events that strengthen brand awareness, enhance customer engagement, and support business objectives.

This role oversees end-to-end event management, supplier and partner coordination, budget control, and team supervision to ensure the successful delivery of high-impact, cost-effective events aligned with the brand's image and strategic goals.

JOB RESPONSIBILITIES

• Lead the planning, coordination, and execution of campaign-centric events, brand activations, sponsorships, and strategic partnerships.
• Evaluate event opportunities and recommend initiatives that align with brand objectives and business priorities.
• Develop event concepts and collaborate with Brand Marketing teams to finalize event plans and requirements.
• Review contracts, partnership agreements, proposals, and event budgets to ensure compliance and cost efficiency.
• Oversee event timelines, logistics, resource allocation, and cross-functional coordination to ensure seamless execution.

• Work with the PR & Events team to ensure all event requirements, branding elements, and operational deliverables are completed according to agreed timelines and standards.
• Manage relationships with suppliers, agencies, event partners, venues, talents, hosts, celebrities, influencers, and other vendors.
• Act as the primary on-site lead during events, overseeing program flow, production, troubleshooting, and overall event execution.
• Monitor partner deliverables and conduct on-site audits to ensure contractual commitments and branding requirements are fulfilled.
• Coordinate closely with internal departments including Brand Marketing, Creative Services, Accounting, Warehouse, and Operations teams

• Supervise and provide guidance, coaching, and performance feedback to PR Associates.
• Ensure adherence to company processes, documentation requirements, and event management standards.
• Prepare and present post-event evaluations, including budget utilization, ROI, event performance, and key learnings.
• Facilitate post-event review sessions and recommend improvements for future initiatives.
• Review liquidation reports and ensure timely processing of supplier payments and event-related documentation.
• Continuously identify new event, partnership, supplier, and talent opportunities that support brand growth and engagement.

• Support the planning and execution of marketing campaigns, from concept development to post-campaign reporting.
• Coordinate brand activations and marketing projects to ensure smooth and timely implementation.
• Assist in identifying and managing partnership opportunities that help increase brand visibility and customer engagement.
• Coordinate with partners and suppliers to support partnership and promotional activities.
• Support media planning and monitor advertising placements and campaign performance.
• Assist in preparing and monitoring the annual marketing budget.
• Work closely with Merchandising, Concession, Customer Service, and Retail Marketing teams to align marketing initiatives and promotions.
• Prepare campaign reports and provide recommendations for future activities.

Perform other related tasks that may be assigned by management.

• Bachelor's Degree in Marketing, Communications, Public Relations, Advertising, Events Management, Business Administration, or a related field.
• At least 3–5 years of experience in Events Management, Public Relations, Marketing, Brand Activations, or a related role, with supervisory experience preferred.
• Proven experience managing end-to-end corporate events, brand activations, sponsorships, and partnerships.
• Strong project management, budgeting, negotiation, and vendor management skills.
• Strong communication and stakeholder management skills with the ability to work across multiple teams and external partners.
• Willing to travel and work flexible hours, including weekends and holidays, when required by event schedules.