Digital Marketing Assistant

Role Purpose: To manage the centralized digital traffic tracking systems for the network while serving as the operational traffic engine and digital development coach for all stations in the Mindanao region.

Key Roles & Responsibilities:

• Centralized Traffic Log Management: Maintain and update the master network-wide project management board (the "Digital Traffic Board") where all bookings (Marketing and Internal) are centralized.
• Regional Pod Lead – Mindanao: Manage the full digital traffic workflow for all Mindanao stations. Issue deployment orders, coordinate asset distribution, ensure timely local publishing, and build campaign recap reports for Mindanao.
• Digital Marketing Coordination: Coordinate with Digital Marketing Supervisor for implementation and monitoring of external client’s digital programs and initiatives.
• Regional Station Development: Guide Mindanao station digital teams on operational discipline—ensuring they understand broadcast-style ad compliance, timely posting, asset management, and livestream technical standards.

Qualifications:

• Graduate of Advertising/Media, Mass Communication, Broadcast Communication, Business Administration, Marketing, or any related field
• One to two years of experience in digital ad operations, project coordination, or media traffic.
• Highly organized, detail-oriented, and comfortable handling fast-paced multi-station logistics.

Required Requisite Skills:

• Meticulous Ad Operations (AdOps) Logistics: Extreme attention to detail—ability to catch a typo in a caption or a wrong link before an ad goes live.
• Project Coordination & Task Scheduling: Mastery over deadlines, timelines, and calendar management across dozens of moving parts.
• Assertive Communication & Crisis Resolution: Ability to chase regional station managers and digital teams politely but firmly to meet strict posting deadlines.
• Basic Asset Troubleshooting: Basic understanding of digital assets (resolutions, file formats, aspect ratios) to quickly identify corrupt files or wrong formats before sending them to stations.

Preferred Tools & Software:

• Scheduling & Automation: Meta Creator Studio, Meta Business Suite Publishing Tools, and Google Calendar.
• Collaborative Databases: Google Sheets / Airtable (advanced organization) for managing the active master "digital logs."
• Communication & File Sharing: Google Drive, Dropbox, Slack, Viber, and Messenger (for quick regional coordination).