[ref. a09691724] Melco Resorts & Entertainment - Analyst, Marketing Analysis

The Analyst, Marketing Analysis is responsible for producing accurate and timely reports and conducting analyses to identify trends in patron behavior and determine the profitability and overall performance of casino marketing programs. He/she would also be required to perform routine maintenance to ensure that relevant data marts are clean and complete.

PRIMARY RESPONSIBILITIES:

1. Prepares periodic reports and highlights important trends in relation to patron behavior and marketing programs; Conducts further analysis as requested
2. Executes direct marketing campaigns developed from data insights and monitors the performance of these programs
3. Coordinates with marketing operations teams to fulfill list generation requirements and ensures that these are in line with program objectives
4. Maintains relevant marketing data marts and ensures these are clean and complete
5. Performs other projects or tasks as assigned by the Director, Marketing Analysis

QUALIFICATIONS:

1. Knowledge in Business Intelligence and Analytics tools such as SAS/SPSS/R
2. Preferably up to 2 years of experience in the field of Business Intelligence and Analytics; Experience in the gaming or hospitality industry is an advantage

II. Education

Tertiary qualifications in mathematics, statistics, economics or marketing

1. Good interpersonal and effective communication skills
2. English language skills are mandatory
3. Highly proficient in Microsoft Word, Excel, and Powerpoint
4. Highly proficient in SAS EG; Knowledge in SAS programming is preferred
5. Comprehension of data structure in various systems downloads, integrations and processes
6. Able to work with large data