Social Media Specialist
BB Wave Inc. Quezon City Full-time
Key Responsibilities:
Campaign Management- Plan and execute social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
- Develop content calendars aligned with client objectives, product launches, and key milestones
- Monitor campaign performance and optimize in real time to improve results
- Manage cross-channel campaigns from briefing through reporting
- Write engaging captions and ad copy tailored to each platform and target audience
- Design and edit social media assets using Adobe Photoshop, Illustrator, and Canva
- Assist in coordinating photoshoots, from concept development to shot lists and execution
- Work with Senior Multimedia Artists to ensure high-quality visual output
- Set up, manage, and optimize campaigns using Meta Ads Manager (Facebook & Instagram)
- Monitor budgets and performance, optimizing for reach, engagement, or conversions
- Conduct A/B testing on creatives and copy to improve campaign effectiveness
- Deliver clear and concise performance reports for clients
- Handle day-to-day posting, scheduling, and community engagement for client accounts
- Monitor and respond to comments, messages, and mentions as needed.
- Maintain consistent brand presence and alignment across all platforms
- Stay updated on platform trends, features, and emerging content formats, especially short-form video
- Prepare weekly and monthly reports covering reach, engagement, conversions, and ad performance
- Translate data into actionable insights and strategic recommendations for clients
- Proactively identify issues and propose solutions
Perform tasks or responsibilities as may be assigned by the Management and Department Head.
Job Qualifications:
- Bachelor’s degree in Marketing, Communications, Multimedia Arts, Advertising, or related field
- Proven experience in social media management, preferably in gaming, esports, entertainment, or tech industries
- Strong knowledge of gaming culture, gaming communities, and current gaming trends
- Experience managing platforms (Facebook, TikTok, Instagram etc.)
- Proficiency in Canva, Adobe Photoshop, Adobe Premiere Pro , CapCut, Meta Business Suite
- Basic knowledge of livestreaming platforms and gaming content creation
- Strong copywriting and communication skills
- Ability to work in a fast-paced environment and adapt to trends quickly
Preferred Qualifications:
- Experience working with gaming brands, esports teams, or gaming communities
- Familiarity with Influencer marketing, Meme marketing, Livestream promotions, Community moderation
- Knowledge of games such as MOBA, FPS, MMORPG, or mobile games
- Basic photography, videography, or streaming setup knowledge
- Experience with paid social media advertising campaigns
Skills and Competencies:
- Creative storytelling
- Trend awareness
- Community engagement
- Content planning
- Gaming industry knowledge
- Time management
- Team collaboration
- Analytics and reporting
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BB Wave Inc.Manila, 10 km from Quezon City
Key Responsibilities:
Campaign Management
• Plan and execute social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
• Develop content calendars aligned with client objectives, product launches, and key...