Senior Marketing Execution

Role Purpose

Drive measurable revenue growth, brand authority, and practice group visibility through disciplined digital execution, content production, analytics, and compliance-aware marketing management.

This individual must operate independently while coordinating with internal team members who can support execution tasks.

Works closely with: Director of Client Engagement, Intake Manager, COO, Practice Area Group Chairs, internal support team

1. HubSpot (Advanced)

• Campaign builds
• Workflow automation
• Lead scoring
• Landing page creation
• Email marketing
• CRM integration
• Attribution dashboards
• Newsletter distribution

1. Google Ads (Advanced)

• Search campaigns
• Display campaigns
• Retargeting
• Conversion tracking
• Cost per acquisition optimization
• LSA familiarity

1. LinkedIn (Organic + Ads)

• LinkedIn Campaign Manager
• Lead gen ads
• Sponsored content
• Retargeting audiences
• Executive positioning
• Analytics reporting

1. Social Media Management

• Manage firm LinkedIn, Facebook, and other platforms
• Build/Approve monthly content calendars
• Draft posts
• Create graphics
• Schedule content
• Monitor engagement
• Track performance

1. WordPress (Required)

• Website content updates
• Blog posting
• Landing page formatting
• SEO implementation
• Plugin familiarity
• Performance awareness

1. SEO (Operational Level)

• On-page SEO optimization
• Keyword implementation
• Blog optimization
• Metadata
• Internal linking
• Basic technical awareness

1. CallRail

• Track call attribution
• Align tracking numbers with campaigns
• Review call data
• Ensure accurate reporting by source

1. AI Proficiency

• Comfortable using approved AI tools
• Understands AI must be reviewed and edited
• Must never publish AI-generated content without executive approval

We operate in a highly regulated legal environment.

All external communications require review and sign-off before publishing.

Creative & Production Capabilities

Advanced English Copywriting

Must write at strong U.S. executive-level fluency.

Includes:

• Website copy
• Blog posts
• Ad copy
• Landing pages
• Social posts
• PR materials
• Email campaigns
• Monthly newsletter
• Practice group newsletters
• Webinar and presentation materials

Tone: Sophisticated, credible, professional.

• Canva or Adobe
• Strict adherence to brand guidelines
• Social graphics
• Ad creatives
• One-pagers
• Recruitment materials
• Event promotions

• Engage video creation.
• Edit long-form video & Repurpose to short clips
• Add captions
• Create branded intro/outro
• Edit podcast audio
• Write show notes
• Distribute to platforms
• Build promotional campaign

Expanded Responsibilities

• Develop campaigns for each PAG
• Support practice-specific newsletters
• Build landing pages
• Execute paid ads
• Track ROI by practice group

• Post blogs regularly in WordPress
• Optimize for SEO
• Create and distribute monthly firm newsletter
• Build segmented newsletters by practice area

• Coordinate logistics
• Create promotional graphics
• Draft promotional copy
• Set up event pages
• Repurpose content post-event
• Track performance

• Audio and video editing
• Publishing
• Promotion
• Repurposing

• Draft press releases
• Award submissions
• Media outreach support
• Monitor media mentions

• Draft leadership updates
• Assist with internal presentations
• Support town halls
• Prepare webinar materials

• Assist with event planning logistics
• Coordinate marketing materials
• Support registration campaigns
• Manage follow-up campaigns

Reporting & Accountability

Monthly dashboard must include:

• Leads by source
• Cost per lead
• Cost per retained matter (when available)
• Annualized projected revenue by campaign
• Performance by Practice Area Group
• CallRail attribution data
• Social growth and engagement metrics
• Email open and click-through rates

This role must be data-driven and ROI-focused.

Compliance Protocol (Critical)

We are a regulated law firm.

All:

• Ads
• Blogs
• Social posts
• PR releases
• Website updates

Must be reviewed and approved before publishing.

No autonomous publishing authority.

• Excellent written and spoken English
• Experience supporting U.S. professional services firms
• High level of organization
• Detail-oriented
• Independent operator
• Confidential and compliant. Comfortable working directly with executive leadership
• Proactive and responsive

Strategic Objective

This hire will:

• Eliminate reliance on external marketing agencies
• Centralize marketing execution
• Build internal marketing engine
• Drive measurable revenue attribution
• Increase practice visibility
• Improve lead quality

Benefits:

• Competitive salary and performance-based incentives.
• Complete PC package
• Comprehensive benefits package, including health and life insurance.
• Flexible work environment with the option to work remotely.
• Opportunities for professional growth and development.
• Collaborative and supportive team culture