Digital Marketing Specialist | Work from home

You will collaborate closely with Marketing, Recruiting, and Business Development teams to support both B2B and clinician-focused campaigns.

• Manage and maintain Core, Engage, and Align websites using WordPress (Advanced proficiency required)
• Optimize digital presence using SEO best practices and tools such as SEMrush, Google Analytics, and Search Console
• Plan, launch, and manage paid advertising campaigns across LinkedIn, display networks, and other relevant platforms to support both recruitment and brand awareness goals
• Create or adapt campaign graphics using Canva, ensuring assets are brand-aligned and visually effective
• Own and maintain marketing automation tools including HubSpot, ZoomInfo, and Definitive Healthcare
• Segment and manage audiences for personalized outreach campaigns
• Create and execute email marketing campaigns for business development and clinician recruiting
• Collaborate with Marketing (and Clinician Recruiting) to maintain accurate job postings across websites and third-party platforms like PracticeMatch and PracticeLink
• Write and adapt compelling job advertisements using approved brand messaging and recruitment marketing templates
• Write and edit digital content including blogs, email copy, social posts, and landing pages aligned with Core’s voice and goals
• Assist in repurposing content for multiple formats (e.g., turning webinars into blog posts or social graphics)
• Ensure all content follows brand tone, SEO best practices, and supports campaign objectives

• Advanced skills in WordPress, SEO (SEMrush), Google Analytics/Search Console, HubSpot, and LinkedIn Ads
• Strong copywriting skills and experience with email marketing platforms
• Ability to work independently and manage multiple projects simultaneously
• Ability to work independently, multi-task, and deliver quality work in an efficient manner.
• Ability to work autonomously, manage projects from concept to completion, and prioritize tasks effectively to meet deadlines.
• Effective collaboration skills to work harmoniously within a team environment, contributing to collective goals and project success.
• Proficient time management and project management abilities ensure efficient workflow, task prioritization, and timely delivery of projects.

• At least three (3) to five (5) years of digital marketing experience
• Must have a stable employment history

• Experience in healthcare B2B environments.
• Familiarity with clinician recruiting or healthcare marketing is a plus.