Marketing Manager

About Us:

The client is a fan-first, pop culture brand delivering licensed and exclusive collectibles, apparel, and home goods from some of the world's most beloved franchises — from Star Wars and Pokémon to Minecraft and beyond. We’re passionate about building immersive experiences for fans and are looking for a marketing leader who shares that same enthusiasm.

Position Overview:

We’re seeking a highly organized, strategic, and digitally savvy Marketing Manager to lead our email marketing, organic social media, and weekly marketing campaigns. You’ll be the driving force behind our day-to-day marketing execution — managing virtual assistants, coordinating with internal teams, and leveraging KPIs to continuously optimize performance.

This is a key role in a fast-paced, fan-driven e-commerce environment. The ideal candidate brings a deep understanding of digital marketing, is data-driven, and knows how to bring big ideas to life with precision and impact.

Key Responsibilities:

• Own and execute email marketing strategy, including segmentation, automation, content, and reporting
• Lead organic social media strategy and execution across platforms (Instagram, Facebook, TikTok, etc.)
• Plan and launch weekly promotional campaigns across channels in collaboration with internal and external partners
• Manage day-to-day tasks via project management tools (ClickUp or Trello)
• Oversee the work of virtual assistants supporting campaign execution and content production
• Track, analyze, and report on marketing KPIs; iterate based on insights to improve performance
• Develop and manage affiliate marketing initiatives to support customer acquisition and brand awareness
• Collaborate with merchandising, design, and operations teams to ensure cohesive storytelling and on-time campaign delivery

Requirements:

• 3+ years of experience managing organic social media marketing
• 4+ years of experience in e-commerce email marketing (ESP experience required)
• Proven track record working with $1MM+ revenue D2C e-commerce brands
• Strong project management skills; experience with ClickUp, Trello, or similar platforms
• Solid understanding of Shopify or similar e-commerce platforms
• Experience with affiliate marketing and/or influencer partnerships
• A passion for fan-driven products and franchises (e.g., Star Wars, Pokémon, Minecraft)
• Excellent communication, organization, and analytical skills

Nice to Have:

• Experience working in the collectibles, gaming, or pop culture merchandise space